Welcome
Recently, I did a giveaway for BHW members. In this giveaway, I asked users to send me an IG account that they would want promoted, and I would do a small promo for free! While doing so, I came across a large amount of users who wanted their Fashion IG Account to be promoted. This motivated me to create a guide because while looking their accounts up to analyze it, I saw they had a lot of errors that they were doing and I wanted to create a guide so I could redirect them here. I hope this helps anyone, and if so, let me know below!Thanks
- Carlton
**All business expenses should be made on a credit card. If you don't, you are losing opportunities to unlock free hotels flights, and cash back programs. I use American Express.
First Things First:
Username & Money Idea:
Ok, so obviously Fashion is a huge market... You need to mentally realize that there is only 1 spot available for search rankings. Yes, positions 2, 3, 4, etc are below and yes they get clicks, but we don't want our goal to be second. We want first. Think of a commonly searched word that is specific to your niche. What would an audience who is interested in Fashion, type in the username search bar? Let's find out:
- Get Keywords Everywhere Extension
^^ The above tool is mainly used for Google Search Engines. But, since Google runs the entire world and anyone who searches for things, use Google, this will give us a more accurate number of what people are searching for, plus related words.
^^ That search volume is pretty good. Problem, is competition is HIGH... Keep that in mind
^^ Use this data as an idea of what people to target and username to choose
Almost done with Data:
^^ Use this data as an idea of what people to target and username to choose
Google Trends is another tool we will be using to determine what would be best to rank for. If you are not familiar with Google Trends, you should be. It will be your favorite tool when looking for search trends and getting that organic free traffic just by using proper posting practices. Here is an example of what you should look for:
^^ Use this data to mentally set up an Advertising Campaign. Look for geographically targeted areas so you only pay for high quality traffic. Use this data in your IG campaigns. Use all the data above to figure out a username for your account and future promos. (Check this daily)
I use GoDaddy, which is probably more expensive but I enjoy how easy it is. Buy a custom domain (You can't look professional with @yahoo.com, etc.) Don't be cheap, it's average $15/year + $5/month per email address. This also keeps everything neatly organized from business and personal emails. If you are going to be following this guide, you are more than likely going to be using this IG Fashion Account as a way to build an audience and eventually generate money. (Unless you just love fashion, but either way this method will be effective).
Profile Picture & Description:
Look up another Fashion page for a template guide. Now, don't just look up someone with a huge follower count, it's not only about followers, but all around engagement is whats Golden here and adds value to your account. (This increased chances of endorsements and sponsorships from big companies).
https://www.geeksmash.com/instagram-engagement-calculator/
When you find an account with healthy numbers, (meaning somewhere between 30% - 50%). You must analyze the account to verify all engagement is authentic. Please note: When I say authentic, I mean organic. It's ok to use a SMM panel to help boost your content, but don't only rely on it. Try to find an example page who doesn't "need" that SMM boost. (Social Media Marketing panels can be found in the /marketplace section on the BHW forum incase your profile needs a boost).
After you find the profile you want to have a baseline starting point of, now it's time to think. (Don't copy the exact page, don't be lazy... If you do this the right way, it will be worth it and you will feel grateful about being unique. We are only getting an established page to view as an example as you build your own). Choose a unique, but similar profile image as well as setting up your description. (See if they use a link in their bio and click it to see what kind of funnel they have set up. It's obviously working). Again, don't copy exactly, but make it your unique style.
Content & Posting:
If you post more than once per day, I can personally tell you that I will unfollow. I don't want your posts spammed on my news feed. I would recommend posting once every 2-3 days. You need a schedule, and when you post it needs to be amazing work. Instagram is not about posting terrible images with low res and ugly text overlay. Take your time while editing. I personally use Adobe Spark for my Instagram posts as well as Photoshop. I'm self taught with the beauty of YouTube. You can too, just watch the videos and follow along.
Hashtags & Promotions:
Hashtags are so underrated in 2019. The reach is incredible. If you could hop on a hashtag trend with a beautiful post to gather an organic audience, it's very effective. I get it, but don't over do it. Instagram also knows when you over do your hashtags and spam 2,000 hashtags in 1 post. Platforms such as Instagram will reward creators who are unique, use a hashtag search tool to figure out the TOP 3 hashtags. Don't do anymore then 3.
https://socialblade.com/
Next topic is promotions. Now, as every successful business person says, you don't need money to get rich. Well, no. But it would speed the process up... Of course you can organically wait for traffic, but I don't have the time to wait. You should always be running some sort of promo on Instagram if you are going to be using it as a money source. Now, with that being said, the question is how much?
When determining a budget spending price, you need to take in a couple of factors. One of them being are you experienced with ads? No? Then start low, $5/day is good enough to look at data and determine how to manipulate numbers. If you can learn what changing numbers does and how it effects your ads, you will learn how to run ads properly. Now, if you have some time behind your belt, set up a campaign with a daily budget that you can afford to lose. Even if you make some money from the promo, mentally tell yourself you are not losing anything, you are getting data and going to improve future promotions with this data. As well as running targeted ads, use a panel to implement it into your strategy.
***Please note:
When using Social Media Marketing panels, they should not be used in hoping you get only conversations, but rather changing the impressions thinking of your page. What does that mean? If you run a Instagram ad, and your traffic clicks your ad and lands on your Instagram profile with only 40 followers, they will more then likely think you're a noob, or a scammer, or sad to say just not good enough for their money. This is where a panel comes in with your strategy. Set your accounts up on a steady daily growth for all engagement. Followers, Likes, Views, Impressions, etc. Literally everything. Doing this, will change the impressions thinking of your account from negative, to a positive one. Also, it will help you organically rank for search terms and hashtags. Now, You also must use panels properly, don't buy 100k followers and call it quits. Keep in mind, when using panels be sure to keep your profile at a healthy 10% rule. Meaning, if you have 100 followers, your posts should be getting AT LEAST 10% engagements. If you want to find a good SMM panel, click https://www.blackhatworld.com/forums/social-media.200/
Conclusion:
Hopefully this helps anyone, I wanted to cover a big part of the fashion world, as well as help anyone discover some new free tools that they did not know about. If anything above confuses you or helps you at all, please let me know if the comments below.
Thanks
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