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How To Increase Your Profits From Every Sale on Amazon

Discussion in 'Black Hat SEO Tools' started by Robikhan362, Sep 6, 2015.

  1. Robikhan362

    Robikhan362 Newbie

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    Most people in sales and marketing have heard and appreciate the term "Upsell". If you don't it simply means that every time you make a sale of 'Product A'… you offer 'Product B' while your client is in the buying procedure.
    Does this Work or Hack Your Customer Off?
    Look, Amazon is one of the biggest proponents of this strategy and you rarely hear customers complaining! Buy on Amazon and you are immediately shown: "People who bought this, also bought these" message.
    Social proof at work at exactly the right time in the cycle!
    So, "Upsell" is proven to work… and if you don't start using it you, the marketer or commerce owner, is losing 10% to 50% profit potential from every sale you make.
    Yes, 10% to 50% profit left behind… and I have actually seen 70% in some rare cases.
    How do You Make Upsells Work for You?
    Listen: It's quite simple anything market sector you operate in and whatever price point you sell at.
    1. Take a long look at your product line-up. 2. Now look at which products complement each other. 3. Check your sales stats to see which products are your top sellers.
    Now you have a couple of options…
    How to Present the Offer
    1. When a customer buys 'Product A' you can offer 'Product B'. 2. Bundle 'Product A' and 'Product B'
    a. ($50 + $75 selling today at $99 = 20% saving to the customer, but a $50 upsell in sales value and c: $20 in profit which on a $100 sale is 20% on your bottom line).
    But be careful here. If you make a claim that 'Product A' will do X and the customer buys, then follow up with "You'll also need this"… then not only will this hack the customer off so they will probably never buy from you again (mistrust), you leave yourself open to legal action on misrepresentation of the first product.
    However, if you sell 'Product A' because it does X and then offer 'Product B' as an advanced version, (Part two of a course for example) or something that provides a more enhanced experience for the customer, then you're on safe ground with them… and will stay legally compliant.
    So it's all about understanding your product line-up and which ones balance each other.
    When to Present Your Offer
    There are three ways to do this:
    1. In your promotional material (Option 1 and Option 2). 2. Before the initial sale is made (Add this to your order). 3. After the initial sale is made (People who bought this, bought this as well).
    You need to examination each method for your products and your customers' buying likes… but in my opinion and experience on the internet item 3 works best. Why? Because Social Proof, (proof that many, many people already did something, is a compelling psychosomatic reason to do the same… it's a safe choice!
    When selling online all you have to do is allow the customer to make the initial sale and then take them to another page explaining the benefits (and saving to them) of buying the complimentary product and ask them to buy it.
    If you are selling face-to-face in a shop item 2 would perhaps work best but you need to test it out and tweak it until you have it working seamlessly in your business.
    Look: These days you don't actually have to "Upsell", you can "Downsell" as well. Down-selling is when you offer a cheaper product than the initial one. The basic idea is to get the customer to buy more items in one go while they have their credit card/cheque book/cash out… in short… while they are in "Buying Mode"!
    Pricing
    Ok, so now you have your list of balancing "Upsells, Down-sells". The next question I am asked by my private clients is: "How do you set the pricing?"
    Here are some examples of our recent offers (Product A - Product B): · $9.97 - $19.97 · $297 - $197 · $47 - $79.97 · £17 - £9.97
    See, there is a big deviation in the structure and prices and it all depends on your market, your products and your original pricing (profit in each product). But everybody can do this and you'll only find the right combinations by getting in there and trying.
    What If You Don't Have Complementary Products?
    Whilst that is unlikely, it can happen. So search the web for other common products that do compliment yours and strike a deal to sell them alongside yours… and that includes talking to other suppliers in your own market sector even if they may be your competitors. As k them… they may want more profit too remember!
    Here's the key: At that very instant a customer buys from you (for a few short minutes) they are emotively switched on to buying… and if you haven't already guessed it… they're switched on to buying your products… so sell them more stuff! It's not rocket science. check out this here for hiding tips.... fiverr (.) com /Salmabegum300
     
  2. sashablack

    sashablack Elite Member

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    first post and you are not following the rules!

    -Sasha
     
  3. blogzandstuff

    blogzandstuff Elite Member

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    so it's a long winded sales pitch dressed up as a tutorial. Not sure if you are allowed to do this