Trying to increase rankings and traffic for a mass tort law firm but organic traffic is pretty low. It's been running for over a year now. Doing everything by the book, got the proper local citations and only listed on the main directories (none of the spam php ones), and it actually does rank just not page 1s for some of the more competitive keywords. There are a few that it's made page 1 on and does decent at but it's not enough. Adwords and other online advertising like FB have been the main source of leads and that has paid off as the conversions have been great but this gets expensive and I'd like to make the shift to lower spend there and more coming from organic traffic. I come from a developer background so onsite and performance optimization has been the fun part and that alone has been able to surpass a lot of other competitors right away. On less competitive keywords it's been great to pass some sites that been around for awhile and grab those top spots but those are lower traffic searches. We have a great writer that is able to do articles for us. I've been scratching my head trying to figure out what else I can do to drive traffic. You can find who's dominating this area by simply searching "invokana lawsuit" or "xarelto lawsuit . Guest blogging and other forms like that are difficult to do because I'm not the lawyer so when using the name I can't just start giving out advice. I've probably read hundreds of different guides and tactics but I'm at a loss and looking for further guidance.