I'm trying to price out a reputation management campaign for a potential client. We are trying to bury 2 Ripoff Report links on the front page. Currently they have several social media profiles such as LinkedIn, Google+, and Twitter which are ranking below the Ripoff Report links. What was suggested to me is to buy some backlinks and web 2.0 properties for each profile, but I'm wondering if there are additional strategies to increase the rank of these profiles. Any help is greatly appreciated.