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how to improve RPM on Adsense?

Discussion in 'Blogging' started by Devilfish1688, Sep 17, 2016.

  1. Devilfish1688

    Devilfish1688 Senior Member

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    Actually you can't improve right is all up to google side? On RPM
     
  2. Francisco Anes

    Francisco Anes Newbie

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    Everything starts with Adsense optimisation.

    RPM is a metric to indicate the overall performance of your Adsense.

    To increase the RPM you will nee to work on the CPC (cost per click) and the CTR (number of clicks per thousand impressions).

    Increasing any of this metrics (CPC or CTR), you will boost your RPM and therefore your earnings.

    The CPC depends on several factors such as:

    - Niche topic (you can't work on this if your site is already established)
    - Targeted country (you CAN work on this by promoting your content to countries like USA, Canada and the UK)

    The RPM depends on:

    - Position and number of ads.
    - How relevant your ads are to your Niche.
    - Integration of the ads on your website.

    You can work on these last points by doing A/B testing. After some weeks/months you will determine which one is the best configuration with the optimal RPM.
     
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  3. Devilfish1688

    Devilfish1688 Senior Member

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    Actually a bit hard to control this RPM. , it really vary per day also per day traffic is different. Lastly perhaps also keywords , etc stuff involve

    correct me if I wrong , i not expert on Adsense just that this RPM really vary per day sometime just cents some just one or two dollars for me, My ad placement is kinda standard as most users mention
     
  4. Francisco Anes

    Francisco Anes Newbie

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    If it varies a lot it is because your traffic might not be big enough to have a sufficient data to analyse. Can you share some of your data? Sessions per day or page views is enough.

    Also, what is your CPC, niche and clicks per day? Be aware that you earn also some small income from displaying ads, not only for clicks. That can skew your results.
     
  5. Devilfish1688

    Devilfish1688 Senior Member

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    it vary bro, my earnings seem not constant . but guess traffic again play the major part . I do know some folks their ad placement any how place , keywords wise I not sure perhaps they are good to rank etc .....and earn quite good.
    because their traffic is impressive per day can get near 10k or even more I was dam ......WT...HOW on earth they can so much traffic per day. I don't know is it they use black hat way or what as I believe they should know google is smart to detect any illegal traffic , clicks or stuffs like that.