I'm trying to learn how to do things like keyword research, etc. I'm wondering, say if I found the phrase "dog training collars waterproof". How would you target that in your article? Like I'm assuming there's a lot of search phrases out there that would just be silly looking if you have them together on an article. I guess what I'm really wondering is how the phrase should be written in the article. I'm confused because I've heard some people say the phrase doesn't matter, and that it's just a matter of having the the individual words somewhere in the article. Then I hear other people say that the phrase should be together and certain words in or around the phrase that will separate the phrase. Would anyone be able to clarify this for me and also possibly even point me in the right direction in regards to these phrase separators.