My gf recently started selling health insurance with a big, well-known insurance company. It's a kind of a MLM scheme where they get paid commission per sale of insurance, or if they manage to make new people affiliates. I guess it works alright as long as you are on the top of the chain. So far her marketing is pretty limited to selling it to her friends and existing contacts, so I am wondering what IM methods would be most efficient so I could help her out. I can do web design alright, but of course the traffic will be the question. I don't have much knowledge about SEO but it must be very competitive with the local insurance companies themselves, as well as established insurance brokers. Similarly, I am sure Google Ads will be very expensive for these kind of keywords. What about Facebook ads? I am not sure how effective these would be for this kind of product. I guess you could at least do the targeting quite efficiently with FB. I have some experience of Instagram or Twitter botting, but I doubt people come to this social media to buy health insurance? Any tips or ideas?