Lot's of common sense here so apologies if some of it seems a bit obvious. Do share your own strategies if you know any. Tumblr is a great platform for generating traffic to your site. Its whole model is based around sharing, so there's big potential for quickly growing your following and having your content go viral. All of these steps can be easily systematized and outsourced. Once you reach a certain threshold you can expect new followers for every post you publish and focus purely on creating content. In summary: Ideally, you should be scheduling a new batch of posts at regular intervals so you have a new piece published every day, be following a number of new blogs every day, and reaching out to other owners a few times a month. Post (Regularly) The basic premise of using Tumblr for gaining traffic is very simple: you have a blog and people follow it, when you post a piece of content it appears in the feeds of your followers. They then have the option of liking it, ignoring it or re-blogging it. If they re-blog it, it will then appear in the feeds of their followers and so on. By posting regularly you will grow your followers (more people will see your post and follow you) and be able to drive more traffic to your site (either by linking to it in your post or for those who visit your blog page and then click through). You can schedule your posts for consecutive days then forget about them. The most active time on Tumblr is between 7PM and 10PM (EST) so schedule your posts within this time-frame (refrdaily.com). Focus on concise, visual content, preferably photos. Quotes in photos (download Gimp or photoshop and use a free stock photography site) work well. Remember that Tumblr users tend to be creative, younger people (65% under 35). Follow Other People The easiest way to start getting followers and kick-start the whole process is by following other people whose blogs have a similar theme. For every 20 people you follow you can expect about 2 to follow you back (about a 7% return ratio). You can follow up to 5000 people and I never usually follow more than 20 per day. You can get a bot to do this. Start following people AFTER you've set up your blog and have posted a few pieces of content. Eventually you can stop doing this. Reach Out To Other Blogs Once you've gained some traction and your followers are regularly reblogging your posts you can start reaching out to big blog-owners. Blogs whose posts are regularly getting more than 1000 notes (a note is either a like or a reblog) are worth contacting. Offer value and be friendly (this might mean an exchange of posts or a discount to their readers, for example). Fan Mail: Use the fan mail function to contact owners. Submit: This is a nifty little function that allows you to submit a piece of content for consideration. Use site:tumblr.com "submit" YOUR KEYWORD to search for Tumblrs that have this function in Google. It's worth making a list of them so you know which blogs are open to guest posts if you ever have a product launch. Ask A Question: Another good little function. Rather than commenting on posts, which is a waste of time, you can ask questions. Most owners will publicly display these on their Tumblrs (with a link back to your blog). Organize all of these steps into a simple day-to-day process (including outreach on a monthly basis) and you'll be on your way.