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How to get traffic to a new e-commerce site without creating a blog?

Discussion in 'White Hat SEO' started by iwavenice, Dec 13, 2016.

  1. iwavenice

    iwavenice Newbie

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    Hi everyone!
    I'm a noob in SEO. I've read threads about ways to increase traffic but they are more about blogs or sites where one can post multiple articles / posts per week.

    Can you pls tell me how to get traffic to static sites like e-commerce. My clothes e-shop is about 6 months old. I added alt tags to all product images with keywords from google keyword planner and also used them in title and site description but I have almost zero traffic. Tried FB advertising but got zero conversion from FB to a website. Haven't tried Adwords or any similar services because my budget isn't that big for context ads.

    My question is - what are ways to increase traffic to a site with static content without creating a blog there or spending a huge budget on ads? Or should I rather forget about SEO and put more effort into SMO?
     
  2. GandolfTheGrey_Hat

    GandolfTheGrey_Hat Newbie

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    build links...
    The purpose of a blog is when you're starting out is (usually) not to write content that convinces someone to buy your clothes, but is content that will be valuable to other blogs and they link back to it.
    Imagine designing an infographic that talks about green manufacturing option in the clothing industry. Once developed and posted to your blog, you want to identify as many blogs in the "green" sector to reach out to and offer up your infographic to be used (and linked to) for their readers. This is what (IMO) will increase the visibility of your website/move the needle in terms of SE visibility. That said, ecommerce clothing is an incredibly saturated market.
     
  3. satruk

    satruk Regular Member

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    Focus in one technique
     
  4. Splatterfox

    Splatterfox Junior Member

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    There are a ton of sources, Facebook, Instagram, Google, Bing, Twitter, Reddit, Forums, Affiliates and a ton of other stuff.

    My recommendation is to start out with one and later on add more sources, to not have to fully rely on one forever. I had extreme success with affiliate marketing, but Facebook Ads can also be a great source.
     
  5. Chris.Roark

    Chris.Roark Jr. VIP Jr. VIP

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    And yet no words about Pinterest.

    You should use Pinterest and look for ways to develop your Pinterest account.

    If you do not have money, use social media as is free and the results can be seen faster than in SEO.
     
  6. fastlinks

    fastlinks Power Member

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    buy or build some backlink, when you have a good backlink profile, your site become an authority, your inner post/page will able to rank for the targeted keywords.
     
  7. iwavenice

    iwavenice Newbie

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    All Facebook mentions make me think I'm doing something very very wrong when promoting my posts at FB. I geo-target and age-target the audience and my posts have professional photos yet nobody visits my site. Nobody.


    Pinterest is still a mystery to me. I have an account there for my business, I use hash tags for each picture and I get zero visits. It's like shouting to a black hole
     
  8. Web Nike

    Web Nike Jr. VIP Jr. VIP

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    I think you need any SEO Expert. First you have to find out top search keywords then optimize your website and start seo. When you rank. All organic traffic is yours. if you need any type of consultancy, than come pm with your skype. Thanks.
     
  9. Chris.Roark

    Chris.Roark Jr. VIP Jr. VIP

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    1. How many followers do you have?

    2. Where do you your pin's pictures from?

    3. How many times per day do you pin from your website?

    4. How may times per day to you re-pin from authority accounts?

    5. Do you follow targeted users (following users of accounts similar to yours)?

    6. Have you though of automating your account?
     
  10. se900se

    se900se Jr. VIP Jr. VIP

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    you can simply buy it
     
  11. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    Start with social media like Twitter, Facebook, Jigsy, IG, LinkedIn and so forth. Then go with quality link building.

    Don't buy it, what you get is shitty traffic that you can't use for anything.
     
  12. iwavenice

    iwavenice Newbie

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    Thanks for your questions - I think got the idea )

    1. I still have no followers (and no repins and no likes) - nobody sees my account

    2. My pictures are from our lookbook photoshoot.

    3. Posts per day? I think I don't have that much content to post. I just posted what I had and waited for someone to see at least that.

    4. I don't repin. Actually I wanted to ask about repinning and followting ppl on instagram. Doesn't the account look spammy if it follows lots of people and has like 5 followers? And what do you do with accounts that didn't follow your account back when there are too many of them?

    5. Same as 4.

    6. Yes I though of automating my account when I understand what to automate.
     
  13. iwavenice

    iwavenice Newbie

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    About buying: in trading thread there are people who offer posting and reposting articles to authority blogs. Are they also a waste of money or can help with link building in the beginning?
     
  14. Crashtest

    Crashtest Registered Member

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    Best advice I could give are
    - Add tons of products to make your site wider
    - Avoid duplicate content in product descriptions
    - Add tags and categories and add many of them so that the items that are at the bottom of you products list have a chance to resurface and be indexed
    - Distribute cards around you with your site wide and clear at the bottom front of your card (this is if you have a physical store btw)
    - If you don't have a physical location, take a walk around you city, there sure are some places where you can place leaflets and cards about your site (try to target places where your ideal audience goes)
    - Use pinterest (it's good for indexing even if you don't really use your profile to drive traffic)
    - Try to create a little base of fan bloggers (I don't really like this one but it might be useful in your case) send them products to review and send some traffic your way (you'd have to take a look at their facebook fanpage to see if their fans are engaged or not... if not enough engagement skip to the next)

    That's all I can think about for now.... I might come back later for more...

    Btw do you have a physical store?

    cheers
     
  15. iwavenice

    iwavenice Newbie

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    Thank you for your advice!
    No I don't have a physical store and don't plan to open one because I'm planning to sell my clothes internationally. So I'm more interested in online promotion.
    I manufacture designer clothes and I don't have tons of them yet because I've started only recently and need to sell something to make more designs. What is the purpose of having a wide website? Also what is the purpose of having tons of pictures on social networks? if I'm interested in new customers why can't I, say, have one super awesome photo that people can find and like it enough to my stuff once?
     
  16. Crashtest

    Crashtest Registered Member

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    Hmm okay none of my advices is very useful to you. If you have only a few items but in quantities I would go with fb ads and start with my country first... I mean what is the point of targetting worldwide audience, you can surely find someone in your own country that is interested in your products. When your page has reached a certain size and you sell a sizeable amount then it might be interesting to go for international. There's a guide for fb ads that's been shared here on bhw https://www.blackhatworld.com/seo/g...k-you-bhw-for-everything.899316/#post-9542446 might be useful. Also I'm going to get into fb ads soon, I tried it earlier but I used a shitty guide that got me nowhere but I think one thing about fb ads is you have to be very persistent...
     
  17. Street Fighter

    Street Fighter Jr. VIP Jr. VIP Premium Member

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    social media will help to increase traffic for your sites
     
  18. Delta223

    Delta223 Junior Member

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    buzz bundle is a good way to shortcut the process and get straight to relevant traffic for your niche. basically it finds places where people are talking about the types of products you sell
     
  19. se900se

    se900se Jr. VIP Jr. VIP

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    total waste of money :)
     
  20. terrycody

    terrycody Supreme Member

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    First, go to search bar and search, Yoast-seo-for-shop, someone shared this ebook about e-commerce site SEO 2 days ago, download it and read through, as it wont let you down.

    Second, try to leverage the social media like Pinterest (other pinterest like site, you can google it), each day share some pics of your shop, and maintain some activities on those social accounts.

    As try to learn E-shop SEO, building links day by day, while try to grow your social audience, keep doing, never give up, and one day, you will see the results.

    When you got some cash to burn, maybe Facebook ads is your good choice, try to play with it and spend a bit each time, see the ROI. (more advanced)

    Btw, if you think write blog is tedious, I think you can only rely on SEO and Social media, as SEO for shop is more harder than normal site, you should know this.