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How to get over fear of cold calling?

Discussion in 'Offline Marketing' started by TheOnlyKazm, Mar 2, 2013.

  1. TheOnlyKazm

    TheOnlyKazm BANNED BANNED

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    When I attempt to cold call I get really nervous, stutter and basically sound like an inexperienced twat (I am clearly inexperienced) I'm working on a super targeted project, for my area.

    This will bring in $1,200 a month if I can sell this thing to 3 clients, however there are only 8 potential clients in my area. I need to get 3 / 8 for this project to work.

    What do you suggest I do to start cold calling better? (Without suggesting experience, that's an obvious one I will learn over time, but for now I'm trying to get these 3 clients)

    Thanks.
     
  2. ran60616

    ran60616 Regular Member

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    Get a few friends (or family members), call them and try to sell it to them. Repeat this many times as possible (be serious when you do it, both parties). It might be a good way to start-off and get some practice.
     
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  3. kd19148

    kd19148 Junior Member

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    I used to do cold calling for a day job and was really nervous at first. I know you said not to suggest experience but practice makes perfect. Try practicing calls to business's for something other then your offer. In a month or so you will laugh at the thought of being nervous!

    Had to EDIT after reading the post instead of just the title.:p
     
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    Last edited: Mar 2, 2013
  4. Resolution10

    Resolution10 Power Member

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    Experience is all you need. You'll get fat better with time. Just do it :)
     
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  5. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    It is just something you will overcome in time. Like anything, the more you do, the better you will become at it.
     
  6. acotut

    acotut Elite Member

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    I tried cold calling once,but because my potential clients were verry picky about their "free websites" that project went on-hold.
    Anyway,when I started I searched for a lot of scripts and video courses regarding cold-calling to get a better idea on what's going on.After 1-2 days of researching,I got more confidence due to the knowledge and I started calling.I picked a schedule of 2 hours,and my plan was to make 10 calls a day.
    I'm not going to lie,my first call was a mess,my second one started to get better and the third one was a sale.From 10 calls I got 3 conversions,so it's not that hard.
    I guess one of the most important parts,is making your own script,but this dosen't mean you can't pick good ideas and tricks from others :)

    Good luck!
     
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  7. Toolboy

    Toolboy Registered Member

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    Experience is the answer - if you had a full time job doing this after a few days you would think nothing of it.

    Over time it will become natural but in your current situation you need to know all the key benefits of your proposition. Try to hook with the main one but have a full list you can throw at them. Apart from that I would list all of the objections or reasons they would have to end the conversation and have something prepared for that. Practice your opener and some of your key hooks a few times and you will feel much more prepared.
     
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  8. LakeForest

    LakeForest Supreme Member

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    You'll overcome the fear when you realize cold calling should be outsourced and is a tremendous waste of your personal time.

    Some people aren't cold calling type of salesmen, which is absolutely fine.

    Some people, like me, would never buy something from a cold call. I don't need people suggesting to me what I need, I find that pushy and can be too much of a temptation.

    Have you ever purchased anything from a cold call? This may answer your reluctance.
     
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  9. Duffers5000

    Duffers5000 Elite Member

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  10. Orbit143

    Orbit143 Senior Member

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    You need experience. Try calling just anywhere you can think of and ask some questions, I dont know, call the computer store and ask about something they are selling etc.

    Also what helps me, during the phone call I usually walk around the room, I helps me to reduce the stress. Or if you're sitting behind the computer you can try just scribbling something on the paper or squeezing one of those anti stress little balls.
     
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  11. rmv001

    rmv001 Junior Member

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    Why don't you outsource it. I can see that you are here in a very tight situation here as you need 3 out of 8 clients. So why take chances. I will suggest you to outsource this cold calling part initially. There is no way you can get 40% success rate in starting (3/8*100). So outsource this one, earn some money and then take experience on some later projects where you can live with 5 to 10% success ratio.
     
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  12. carlikito

    carlikito Regular Member

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    Try warm calling then!

    Since you only have 8 prospects, mailed a simple letter or postcard with some info about your services. This is only for the purposes of getting your name on their radar, I don't expect you'll make a sale at this time.

    A few days later mail them a full report on their business about whatever is you're trying to sell and how your service can help them improve/sell more/save money.

    Hopefully you'll 2-3 call backs. Now you can warm call the other ones and use the report as talking point and take it from there. I anticipate you'll need a few contacts before making your sales target, so follow up with calls and send them another smaller info packets with actual good information that they can take it and do it themselves, but they probably just want someone else to do it (you)

    Hope that helps.
     
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  13. Chizz

    Chizz Junior Member

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    Personally I think that if you only have 8 clients to approach, that trying to get them with cold calling especially when you are inexperienced is not the best way. Your leads are way too valuable if you only have eight, not to forget that you need to get a close rate of 37.5%.

    If they really are in your area, then going by might be a better idea..
     
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  14. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    As people have stated the only way to overcome it is by doing it.
    It does get easier and don't worry about sounding like a twat (when I started I was the biggest twat going).
    To get over it, just consider it a numbers game.
    To start don't try to sell, try to find out what your prospects needs are and build your pitch around that.
    I have done cold calling on the phone and face to face and I agree when starting out it is nerve wracking, the way I got over it was by spending more time on it, not worrying if made the sale (just treating it as a learning experience) and trying to build a relationship with the prospect so that the door would be open in the future.
     
  15. mattbowden

    mattbowden Regular Member

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    My main job is cold calling. Take a deep breath dont outsource the best person to represent your company will be you. The other person gets sold to everyday over the phone if you make your sales pitch personal and not hardsell you will win more clients. Use a script as a guide. I havent used a script for over 10 years.
     
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  16. TheOnlyKazm

    TheOnlyKazm BANNED BANNED

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    Thanks everyone and yes these people are literally just down the road.
     
  17. nerfsmurf

    nerfsmurf Junior Member

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    I too have done this at one point, every 2 cold calls, I would tweak my script a bit. Maybe you can pitch to potential clients in another town/city to practice with and maybe a client or 2 :D.

    Also, what do you know alot about? I know a lot about building computers and because I feel as though I know more than 95% of the world about building PCs, I feel super confident when speaking to others cause I am the authority. Know your services back and fourth and feel as though you are the authority. If you researched their need (that you intend on satisfying) enough, you should know that you are the authority. Introduce yourself, Inform them of where and how they are bleeding, and tell them how you can mend them!

    Also check out

    and
    http://www.youtube.com/watch?v=ZwFufTmJqUU
     
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    Last edited by a moderator: May 18, 2016
  18. Alinea

    Alinea Junior Member

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    Because you don't know what to say.

    Make a basic script and list the possible rebuttals and questions you may receive. Come up with some answers so you don't go silent when they ask.

    Hi, blah blah blah


    Why do I need ____?
    I'm busy at the moment.
    I don't have the money.
    etc


    I recommend using a mind map.
     
  19. Ramus313

    Ramus313 Power Member

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    Ive always hated doing things like that. You really have to practice over and over again, to build up confidence. While you don't know what might happen, do you have some sort of script? Practice practice!!
     
  20. TheOnlyKazm

    TheOnlyKazm BANNED BANNED

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    I have a script where I basically tell them Im coming to their area tomorrow and I can show the idea to them in person.

    I've practiced on local business's and it works, I guess its time to bite the bullet and call the 8 tomorrow. (Monday)