Hey all. I got my first real IT job in an office. But I am also their web and SEO manager. I got all the normal social profiles and such but I really need some high quality incoming natural links. I don't want to give out to much information about the company but it is NOT a store, it is a service. I am looking to come up with a way to contact new outlets and attempt to get some local coverage for the back links. Anyone have success with this? Have any plans? I need some guidance on making the business newsworthy and how I can use that to get it in front of news sites. It is a women-owned business, I'm not sure if that is an angle I can use to help me.