This is certainly not a new method, but I'll spell it out, and include sample emails that have a proven response rate... Having niche relevant backlinks from quality websites can rank you well and rank you fast, especially for 'real world' businesses. 2-way link exchanges don't work, but if you have two websites (one for linking out from, and the other for ranking and receiving links to), you can make it appear that they're 1-way backlinks. I use a very simple 3 step method to get niche relevant, golden quality permanent FREE backlinks. 1) Using an email extractor (I use Atomic Email hunter, available on torrent sites or you can buy it for about $70), enter the keyword of the niche. Eg, if you're looking for links for a golf coaching website, 'golf coaching' will return you hundreds upon hundreds of email address. Get those email address, and enter them into the BCC field in Gmail (you can send up to 500 a day from gmail, no problems). 2) Send an email asking to exchange links. The wording is VERY important if you're to get a response! The following wording gets me usually about 5% acceptance; Hi, I saw your website - I have a [golf coaching business] in [California], and wondered if you'd like me to link to your website to help with your Google rankings? All I ask in return is that you link to mine too We obviously don't compete against each other because we're in different cities, and by linking to each other, we'll each boost rankings in Google - and it doesn't cost either of us anything. Email me back if you're interested, and I can link to your site right away... 3) About 3-5% will email you back with a 'yes, let's do it'. IMPORTANT: as soon as you get their email, immediately put their link on your website, and email them back and say "I have put your link online now, please see it here . I'd appreciate if you could link ...linking to, otherwise the effect will be nil.