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How To Get A Successful RATE From Door Hangers?

Discussion in 'Copywriting & Sales Persuasion' started by GSanders12, Oct 28, 2012.

  1. GSanders12

    GSanders12 Registered Member

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    Hey guys, I'm doing a door hanger campaign to an affluent neighbourhood. Any tips on getting a maximised success rate and what to do in order to get an awesome success rate?

    I am delivering to 50,000 homes of high income and am hiring a professional copywriter and professional graphic design team. Also, I will hit the 50,000 homes 3 times over a course of 6 weeks.

    That being said, what can I do to connect with wealthy and affluent customers? What does it take in order to get them to turn their head and purchase my services?

    (Its a lawn care COMPANY by the way, not an solopreneur kind of thing)

    Thank you! (I'm asking because you guys are copy writers and would like to know what you do to maximise your conversion rates and such)

    Cheers
     
  2. KillerHeck

    KillerHeck Regular Member

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    Do something creative/funny that fits that brand/company. Big ad companies do that all the time, they try to associate a positive/memorable fibe with a brand or product so if people need your product or service they more likely remember it and have a good feeling associated with it when they purchase it.

    What also work very well is providing a good offer or free service (like free lawn service or a discount if they act now). It has been scientifically proven if you give people something free or a good discount, people are more likely to use and stick with your service as they have the feeling the need to give you something back. Again adding a creative/funny twist will make your ad more memorable.

    If you have the budget to put a team to work on it, why not hiring a good off-line ad agency. They know their stuff and have their own copy writers and graphic team working with them. As and they all work together as a team, the end result will most likely be better then when you do it all yourself.
     
  3. JOBGG

    JOBGG Newbie

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    What I find really nice is bulky mail. If you can make the flyer stand out as something more than a flyer, something to keep, people are more likely to keep it in their heads, and therefore more likely to convert.
    I assume a lot of the people in that area have kids (might be wrong), so you could design the flyer to fold into a pullback lawnmower car. If you do it in suffiecient quantities, they can be had for as low as 10 cents Freight On Board (would post link here if i could. Just check alibaba for friction motor cars). Just get them to send those without plastic cases and design your flyer as an foldingbox lawnmower.
     
  4. Nookie Monster

    Nookie Monster Senior Member

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    For a lawn care service I would hit up the new homes being built. People moving into a new subdivision have no clue who does this type of service in that area.

    I'm in the Moving & Storage business and I regularly post door hangers on new homes. The conversion rate on the hangers isn't great, but when others see our crew moving someone in then I get calls. Do someone an excellent service and they will advertise for you. :)
     
  5. avalanche

    avalanche Newbie

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    make the hanger look like a bank bag, or if you took the time to scout the neighborhood and prospective clients, mail a letter to them in an actual bank bag. Use the door hangers as follow-up. It seems to make more sense to use the blanket approach but I know the market you're talking about and if you really focused on a unique way to reach just one customer that responds quickly, then take that idea and scale it. The bank bag works with affluent people. I direct mail it often.
     
  6. charles20212

    charles20212 Newbie

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    make your lawn care service stand out, there are thousands of different lawn care services out there, make yours be the die-hard choice
     
  7. QualityContentWriter

    QualityContentWriter Junior Member

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    Not too sure if this can fit in your budget, but relevant freebies & giveaways usually stand out. With that being said, I already have an idea on what could help with the door hangers if you can afford it. There's this recycled paper with seeds in it, can be planted to grow various flowers or plants. I've seen it used for greeting cards and business cards before, and it has a different feel to it. Something like that won't get dropped in the trash can right away, especially this time of year it might even get set onto a counter space or filed into a drawer. If it doesn't ignite an immediate call, the brand recognition will stay... know what I mean?

    Anyways, so that's my first tip to make your door hangers stand out. Here's a few other suggestions:

    You already have a copywriter working on the content, I trust (s)he will know what they are doing but when you go through the proof you should know what you're checking for. How does it make you feel? Do you enjoy reading it? (Bonus points if it makes you laugh.) Is the call to action clear and appealing? Would you feel comfortable trusting this company, or if you didn't know better would you think it might be some kind of scam?

    As for the freelancers who distribute the doorhangers, coach them with a conversational pitch. There's a much higher conversion rate to door hangers when an actual interaction takes place. (I know because I used to run a pizza shop and used this approach.) I don't know if i can legally suggest hiring attractive freelancers to distribute them, but... you know. Friendly personalities, happy/smiling, conversational, and can eagerly provide a positive description of the services offered in case they are met at the door.

    If you can't go with the recycled seed packet paper (bummer) ask your designer what they suggest for an interactive design. Don't go with a standard rectangle... look for a relevant shape and interaction. Pull here, fold there, etc. Get super creative, because the last thing you want is to invest on something that will get tossed into a trash can immediately.

    Good luck!

     
  8. WeavingThoughts

    WeavingThoughts Jr. VIP Jr. VIP

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    Use upper class language. Keep it formal and classy, not cheap or very common. Be formal, clean. Emphasize on content to get your point across rather than regular selling tactics.