TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 15,003
- 16,106
This is the experience that Justin Welsh learned from his product launch on LinkedIn. The main point is to treat LinkedIn like Twitter. But, that’s not necessarily self-explanatory.
Here are the details:
Source:
Here are the details:
- A lot of marketers complain about the big amount of whacky content on LinkedIn. That’s an advantage! It means it’s easier to stand out.
- Be bold: Everyone is bold on Twitter because it’s the culture, whereas on LinkedIn everybody stays formal because they worry about their boss. This means that if you can be mildly polarizing, you’ll stick out like a black stallion in a flock of white sheep.
- Be consistent and patient: Justin Welsh posted every day for 30 days before the launch. This helped him build an audience of 102k people.
- Use your profile effectively: Use the “featured section” of your profile to add CTAs.
- Prepare your one-shot: The day of the launch, Justin published a post promoting his new course at 7:15 AM. Thirty seconds later, he asked his private Discord community of LinkedIn followers to support it. This engagement boosts the reach of the post. But don’t abuse this practice. Justin suggests doing it once per year.
- Engage like hell: On launch day, he spent six hours answering comments, DMs, and emails.
- Hit your email list: One hour after the 7:15 AM post, Justin followed up with an email to his list of 6,900 people.
- Collect social proof in real-time: He took all the positive comments on the LinkedIn post and added them to the sales page in real-time. The more comments he added, the higher the conversion rate went.
Source:
