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[How To] Find The Decision Maker Contact Info To Sell Your Service!

Discussion in 'Offline Marketing' started by originalposter, Jun 16, 2014.

  1. originalposter

    originalposter Jr. VIP Jr. VIP

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    As discussed on my other threads, direct mail marketing can be SUPER effective and cost-efficient way to obtain new clients - especially when you are just starting out, and don't have the resources and time to spend on SEO, PPC and whatever. We all know that time is as of the essence for most enterpreneurs out there because we don't get paid until we land our first client - and it does not help us at all if we have to wait for keyword1, keyword2 and keyword3 to rank #1 in order to generate sales.


    Luckily, thanks to a couple BHW journey threads and case studies here, we learned that traditional marketing and direct mail marketing approach still work very very well! Like I said, if you have a good product or service to offer (something yourself truly believe in), and it shows value to your prospects and along with a professional proposal - you can usually close the deal pretty easily.


    Again, the beauty of offline marketing is the stability and the kickass recurring/passive income. Most of the clients I work with go on a 6-months contract, which means I get the same pay cheque from them each month regardless if I decided to take time off for personal leisure or not. So this is very different than online marketing - which can be nice, but also unstable as you might find Google destoryed your rankings and you've to start over again. You get the idea.


    One of the toughest challenge I came across when I was executing my direct mail (targeted) was find the owner's name and info. I had no idea who to address my brilliant proposal to when I first started. I definitely don't want my mail to be opened by some random part-time highschool kid working in that company then throw it into the trash. I need the person 'in charge' (decision maker) to read it instead!


    After some digging, research and trial and error, I found a couple reliable sources that work very well for me. And hopefully, this will help you jumpstart your campaign as well. I did my best blocking out some of the semi-private info based on the given time I have - but I am sure you guys get the idea behind it.


    1. Manta.com
    This is a no-brainer and probably use by many of you already. And of course, this is usually the first site I go to for all info as well. However, I don't just depend on 1 source, but also the 4 other sources below - just to cross-reference and double confirm the info are correct.

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    2. Linkedin.com
    Since linkedin is a professional social media platform; most information there are very accurate.

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    3. Whois Info
    For IM'ers like us. This should be pretty self explanatory. Head over to whois.net or godaddy or gomommy or whatever. Search them up and see what you can get out of it. Oh, and one more thing - the downside of this approach is that over 50% of busiensses use whoisguard - so don't be too surprise!

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    4. Business Record
    Depending on where you live, in certain States & Provinces in US/Canada, there could be an official platform/database/directory where you can search for registered business directly on their website.




    5. Their website
    This is more common than you think, but a lot of companies (especially service-based industry such as your local dental), often have a section on their website that introduce themselves and the team (ie: about us, our team, why us etc.). That's how you can easily spot the name of the person in charge easily.

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    BONUS - Call them up
    There is no better or more accurate approach than this. By reaching out to them, you get the most up-to-date info and also ensuring the business is still active (and alive). I've encountered a few scenarios where my letters were returned because that business apparently closed down (probably because of too many negative reviews). What made it worst was that my time and efforts were lost!
     
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    Last edited: Jun 16, 2014
  2. FlightSchool

    FlightSchool Registered Member

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    Thanks once again OP.
     
  3. Matt707

    Matt707 Regular Member

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    Great stuff OP! Love your method and journey threads. I too own a successful reputation management firm thanks to the fine folks here on Blackhat World and use these everyday. Usually Manta is my first source and has come through for me every time.
     
  4. King_James

    King_James Regular Member

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    Thanks OP, very good stuff. ;)