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how to find a keyword for local businesses?

Discussion in 'Black Hat SEO' started by wonsong82, May 23, 2011.

  1. wonsong82

    wonsong82 Registered Member

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    Hi , i have a local web design company and would like to

    drive in some traffic for the customers we ve been working with.

    How would u find a keyword for local businesses? anyone have a tip?


    For instance, one of my customer is skin care day spa related,

    and I would like to target real targetted traffic within few miles of the location.


    Right now, as being a noob, i search keyword with the location tag in it, like, 'day spa nj' , 'skin care new jersey'

    but these keywords returns really low search volume.

    that make sense because when you look for a local shop around you, you don't really put the name of the city or state within your searching query (most of people in general)

    is there any way to achieve geographically targeted keyword?

    any opinions?
     
  2. turbohacker

    turbohacker Regular Member

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    Firstly I don't believe you should be taking on clients if you're a "noob"...

    Maybe you could drive traffic from neighbouring towns/cities just increase traffic volumes. You could also do some facebook ads for the company, that will drive some targetted traffic.
     
  3. wonsong82

    wonsong82 Registered Member

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    dont get me wrong, we are a web development company, there is no reason not to take clients because we are not experts on seo.

    most of these clients are getting their traffic mostly from their neighborhood, word of mouth, and local magazines, marketing etc, facebook, twitter etc.

    purpose of the website for most of them are not for getting traffics thru the website, but to give their customer better expierence.



    we do embed keywords such like 'skin care new jersey' as i mentioned before.
    these work but i was wondering if there is a better way to find a keyword for local businesses like these.

    you know, including geographical keyword within your keyword will dramatically lower the search volume, but i dont want a random traffic from new mexico when it will be 0% sales conversion rate cuz the store is in nj.
    also it will be harder to rank up cuz of the higher competitions.

    my question is what would other people do to target their local traffic?

    one thing i could come up with is just insert alot of very low volumed geographical keyword like 100 monthly search volume.

    10 of them will be 1000. course it will be little harder to make good contents with 10 different keywords.

    so i was wondering if theres anybody achiveing this without really putting a geographical keyword in your keyword.
     
    Last edited: May 23, 2011
  4. bigdaddy

    bigdaddy Newbie

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    Occupation:
    Copywriter, speaker, Daddy...and professional bum.
    Location:
    East Coast of the USA.
    A few thoughts came to my mind as I read your thread...

    First off, I agree w/ turbohacker on both his points,
    but mostly you should definitely target the TOWNS/CITIES that your client serves.
    For example, if they're located in Tom's River, NJ, then you'd want to
    target such keywords like 'tom's river day spa,' tom's river hair salon,'
    or 'hair salon tom's river'.

    If you want to build a BIG list of keywords, then fire up the Google Keyword Tool,
    and enter in your main seed keywords (e.g. 'skin care', 'day spa,' etc.),
    then put the locations they serve in there.
    Find out what the highest searches are w/ the least competition,
    and look to target those.

    As you're (hopefully by now) aware, you should do it like this:

    1. Find the right keywords thru this process, then look to get it down
    to the first 3 keywords you believe you should target.
    2. Write & post some content on the client's site - one keyword per page/post,
    with some related keywords sprinkled in.
    3. Then ping a shitload of sites, alerting them that this content has been added to the site.
    4. Finally, get a bunch of backlinks, Social Bookmarks, etc. for those pages, w/ the anchor text set for the targeted keywords.

    If you want to make sure that your on-page SEO content is properly set up & optimized, and you're not exactly sure how to do that, then study some of the products that have been shared here AND use a plugin (if your client's site is Wordpress-based) such as SEOppressor or Easy WP SEO Plugin. Those plugins will evaluate your on-page seo & give it a score so you can see how well your page/site should do on the serps.

    In addition to that, you may want to offer your client a PPC campaign service.
    Do the same research, set up your page the same way w/ good SEO (this will help keep your click costs down), and then you can really do a geographically-targeted keyword campaign. Oh, and make sure you have Google Analytics set up on their site so that you can track everything.

    Phew! That ought to do it.
    Shit - maybe I should re-write this, add a few videos, etc., dress this up a bit & sell it as another WSO!!!

    Anyway, hope this helps.

    Peace,

    BigDaddy
     
  5. bigdaddy

    bigdaddy Newbie

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    Oh, and I just had another thought for you...

    This is EXTREMELY important!

    MAKE DAMN SURE THAT YOU HAVE YOUR CLIENT'S GOOGLE PLACES ACCOUNT
    SET UP PROPERLY!!!!

    I believe that this, more than anything else, will serve your client best.

    So first see if it exists (probably does).
    Then look to see if has been claimed yet.
    Then see what it looks like.
    Now go to your client & sell them on YOU providing them this service,
    and why it's SO important that it's done properly.
    (Mention the photos, citations, videos, proper categories, etc.)
    And sell them this Google Places service for an additional $497--$897.

    Create a simple way that their customers can add a good testimonial for your client,
    and have your client reward the customers that do this for them.
    (5-10% off their next visit, free coloring, free basic manicure...whatever)

    By properly optimizing their Google Places account, they'll naturally get
    automatic FIRST PAGE rankings in Google for the appropriate geographic areas
    AND keywords!

    Then, just make sure that your site ties in to it nicely, and Bob's your uncle -
    you're good to go!

    Again, I hope this helps.

    ---BigDaddy
     
  6. turbohacker

    turbohacker Regular Member

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    Bigdaddy has some great tips for you there. You should probably take his advice.

    Alternatively you could JV with someone and trade leads (SEO company passes on web design to you and vice versa) ... nothing worse than losing clients and bad word of mouth due to sloppy SEO... just food for thought
     
  7. wonsong82

    wonsong82 Registered Member

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    Thank you Bigdaddy

    So bascially I will have to go for geographical keyword, and there isnt any other way around it. right?

    well, for my clients, I ve already been doing,
    ppc campain (google) ppc on facebook, google place setup, anayltics setup,
    and etc.

    but i would like to give my customers more traffic by doing organic seo, but
    the keywords' search volumes are very low when i put the geographical keyword within the keyword. I guess there isnt any way around it.

    Thanks for the tip, btw, how do i PING sites?
     
  8. turbohacker

    turbohacker Regular Member

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    Seriously... read.. learn... read... and learn some more before even thinking about taking on SEO clients.