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How to explain the local business owners the importance of Online Marketing?

Discussion in 'Offline Marketing' started by hardcorebiker, Dec 7, 2012.

  1. hardcorebiker

    hardcorebiker Jr. VIP Jr. VIP

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    There are some super-noobs here in my city who don't know shit about internet. They just know that Internet is just for watching Porn

    I will be jumping in offline business in a week of so. I had tried it some months back but then I dropped the idea because the local business people(Majority) have no clue about what I speak.

    So how do you think I should explain them face to face(As I dont believe in selling them on phone). I can carry a laptop with me.
     
  2. arnosv

    arnosv Regular Member

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    Do some keyword research and then show them how much "potential" customers they miss.
    If they miss, let's say, 800 potential customers in a month i think that will change their minds. And just make some nice diagrams and statistics , people love that.

    AND body language is very important as well, but i'm not going in to that :p

    -arnosv
     
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  3. hardcorebiker

    hardcorebiker Jr. VIP Jr. VIP

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    Yea, that could be a good thing to do. Maybe a Powerpoint presentation showing the stats.
     
  4. plessard

    plessard Newbie

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    With a bit more research you can often find one company that is ranking in top spots and then one nowhere to be found. Competitors usually know each other and generally you can get the lower ranking company to want to take the spot from the other. It really pisses them off when their biggest competitor is ranking in natural results, ppc and in google maps lol. Just tell them wow this guy is killing you want help fighting back? :) Works well with clients that are NOT seo savvy. Those that are don't need such juvenile motivators, they already get it.

    This has worked incredibly well if I was using a business as a provider. Example I needed a product or service, I am at the business getting it and I say to owner "by the way I was trying to get your number online and searched for [service][city] all I could find was this guy abc company. He must be killing you? You should really fight back on this. Trust me I do this for a living your losing hundreds of customers a month. People should know your service kicks ass!"
     
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    Last edited: Dec 11, 2012
  5. boomboomer

    boomboomer Executive VIP

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    It can be difficult to explain the utility of online marketing to someone who isn't aware of it and more so if that person doesn't have a website or any online presence. In this situation, it can be difficult to even get the person to agree for a free presentation.

    The best way (imho) to go about this issue is to strike up a conversation with your target about his business and during the conversation, take your phone out to search for his business online. While searching for the person's business, don't use the business/firm name (XYZ Inc.) but use the general search term that people would search for in search engines (biz/service type + city name).

    This will throw up a list of local businesses. You can show this list to your target he will instantly realize the huge chunk of traffic that his business could get from online traffic. If he doesn't realize it, it's your job to gently point out that a majority of the people today search for businesses online using their phones and if some business doesn't have an online presence, its days are numbered.

    This will help you get your foot in the door and how you close the sale from there is up to you.

    Hope this helps!
     
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  6. blackieman

    blackieman Power Member

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    Easier to work with someone who is already sold :)

    I would focus on "service" businesses, the ones with no storefront. They are most needy of these services and do understand it (or they are extinct). Newspapers don't give them much love anymore, so they all know where the action is, online.

    I would rather not deal with people who don't get it, when there are a lot that do get it.
     
  7. wally666

    wally666 Junior Member

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    The guys that have answered have some good ideas. I say screw the people who don't get it. In this day and age I can't believe that any business owner would look at the internet as some new-age hippy BS, but I know they do..I've talked to them many times.


    I think a good way is to show them pain. Trying to explain SEO (assuming you will be offering SEO and the like) to these people is a waste of time. Even explaining potential customers seems like a waste of time on some people, so you have to hit 'em where it hurts.


    If you are doing ORM, show them their negative reviews. If you are doing web design, show them how their competitor is getting sign-ups or whatever on their website.


    Some people don't get it for whatever reason, so you have to embarrass them.
     
  8. Cnotey

    Cnotey Power Member

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    I wouldn't start with that.......

    Now don't take this question the wrong way, but how old are you? Your written communication eludes that you are a teenager or in your early 20's. I am a medium sized business owner, and I can tell you that if some 20 something came to my office and tried to tell me about something I had no clue about, I wouldn't even give them 5 minutes.

    Try teaming with a reputable B2B salesman.
     
  9. hardcorebiker

    hardcorebiker Jr. VIP Jr. VIP

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    Yeah I am 21. Agree with you about the age. Maybe they won't take me seriously enough. Hiring some guy is a good option but they wont know more than me about my business right

    Sent from my GT-N7100 using Tapatalk 2
     
  10. gjcontent

    gjcontent Registered Member

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    I know some guys that were doing offline SEO and web development when they were like 18 years old. Typical high school/college douchebag pretty much. Guess what?? Did a lot of business. If you are professional, personable and know your sh​it there's really nothing stopping you except yourself.
     
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  11. timmy79

    timmy79 Jr. VIP Jr. VIP Premium Member

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    I was about to mention the same thing about getting a casual conversation with them. Having your smartphone close by and just so happening that you have your laptop with you (so if the conversation is going the way you want you can show him the results and what your talking about from computer screen).

    Don't use technical stuff. You can try to explain to them how Internet/Google is like the yellowpages in the 90's, if we couldn't find you in the yp you were loosing out. Like others said, newspapers, flyers and all of that is not as effective as it used to be. Also if people want to know more about their biz after seeing some advertisement, where can they find out more right now? Even if it is not ranking a website offers the opportunity to put more info than a paper print.

    Good luck! keep us posted.
     
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  12. hardcorebiker

    hardcorebiker Jr. VIP Jr. VIP

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    That's a genius idea. Actually I tested it out. I went to a restaurant to have lunch. After that I asked him for a business card so I can contact them as I loved your food. I asked him if he had a website as it seems he had lots of services related to travel also under his hood. He said no and then I started to pitch him my service.

    He later said he would call me up as he understood that he is missing out a lot as he doesn't even have a website. I am not sure whether he will buy it but yeah this works pretty well. Its all about numbers afterall. If i pitch 10 of them this way then I can atleast get 1 of them interested.
     
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    Last edited: Dec 15, 2012
  13. blackieman

    blackieman Power Member

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    removed. sorry.
     
    Last edited: Dec 15, 2012
  14. likeskoolaid

    likeskoolaid Regular Member

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    This is the attitude that will separate the successful from the unsuccessful
     
  15. amoore9900

    amoore9900 Regular Member

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    I have had 3 offline people call the last few weeks I look up the keyword counts and in most cases was 15 or so a month and then I ask if it is worth it...you know what they say...I agree with the above try to focus on people that understand the value I don't really want anymore offline clients...if I did I would focus on keyword research..potential...maybe social ie twitter etc...
     
  16. timmy79

    timmy79 Jr. VIP Jr. VIP Premium Member

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    Make sure to pay him a courtesy visit in a couple of weeks if you see that he forgot about you.
     
  17. Frogserv

    Frogserv Regular Member

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    What is ORM?
     
  18. wally666

    wally666 Junior Member

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    Online reputation management
     
  19. Frogserv

    Frogserv Regular Member

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    :p Thank you !
     
  20. blackieman

    blackieman Power Member

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