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How To Earn Steady Cash No Matter Where You Live

Discussion in 'Making Money' started by funkybunker, Nov 15, 2014.

  1. funkybunker

    funkybunker Supreme Member

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    So guys,

    I've been diversifying my income for many years now, sometimes things go south but that's business. On the flipside - there are methods that simply work no matter where you live as long as you invest the time and capital. My house is far away from the city but the beauty of Offline/Online advertising? My entire state is fair game. Here's what I'm talking about.

    Local Publications
    (Two ways to utilize this info. Let's start with the obvious one.)
    [​IMG]

    These free magazines are spread all over the state featuring local news, stories and of course...company ads.

    [​IMG]

    So what do you do with these? Your two options are:

    1.) Turn the advertisers into clients for your SEO/ORM/etc company.
    2.) Operate your own local publication + website and hijack the advertisers for yourself.


    The publication is free, but one quick visit to its website will show Press Kits and their prices. These local ads are PERFECT to approach since they're already paying to be in the magazine and comprehend the importance of marketing. You have the advantage of knowing the magazines rates so optimizing your deal (ie; charging $100 less) can be attractive to them. This obviously requires your own marketing agency so approach these hot leads how you wish. You'd be surprised how much these companies are paying in most of these papers.

    If you choose to start your own offline+online (or either) publication, you'll need a nice sounding .com featuring the state name. Mine goes to 6 surrounding cities so state names work if you're going big. Additional capital will go toward journalists, design and printing (blurb is a nice choice) not to mention delivery so understand this before leaping in. Your goal is to become an authority on local happenings, but you can get creative and be a niche magazine or something. The average page count is 50 but this can vary - especially since you'll be handing this out for free. More eyes will see it = big turn on for advertisers. All income spawns from Ads (monthly retainers mixed with the occasional 1-time buyer.) Having an offline print can greatly help in gathering local clients since you appear legit and trustworthy. Having a social media page to prove you have loyal readers is also helpful & one more opportunity to charge clients. But you CAN operate a local website only - just be sure you're ranking and bringing in plenty of traffic. Set up a newsletter too so you can upsell email blasts.

    Those Ads above are raking in $1885/mo and that's just 1 page. Depending on annual discounts & ad placement a good month brings in $7520-$9640 but expenses round things out to roughly $6000-$8000. I'll drop 15 magazines off at dentists, clinics, laundromats and anywhere else with a lobby. The lowest I charge for a basic 2.35" square is $170 with back covers running $1800. The income you can earn is decided only by your hunger for it. You have an entire state to go after!

    Hope this shows you can find opportunity in the smallest of places. There are so many businesses paying outrageous fees for marketing, why not funnel that into your own pocket?

    -Funky
     
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  2. Green1111

    Green1111 Newbie

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    Absolutely Gold !! Thank You for this great post. I have a question do you advertise in every page? or do you have a
    method ? Also how do you set up your payment method and also what type of contract do you use?
     
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    Last edited: Nov 15, 2014
  3. davain

    davain Regular Member

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    How many pages of a 50 page magazine would have ads on them? And do you only put ads on pages by themselves or do you also interweave some ads with actual content on pages?
     
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  4. SinfulPromotions

    SinfulPromotions BANNED BANNED

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    Based on his revenue streams, I would say that he does the following...

    Out of 50 pages, he is using 5-6 pages as advertising plus a back cover advertising page.

    As a twist, I would also have on the front cover as a "Sponsored by: "X Company" -- Page X

    and advertise that as the highest paying AD.

    GREAT Method. Definitely some upfront costs, but can work in your favor if done correctly.

    Cheers!
     
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  5. funkybunker

    funkybunker Supreme Member

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    Freshbooks for recurring payments, rarely do I use paypal directly but you can if you like. My contract is customized thanks to my lawyer but a quick google search of templates will give you a start. Here's a nice one if you're lazy, adjust as necessary. I stuff a lot more content than Ads into these magazines strictly to keep bringing in readers. I'm not against putting ads anywhere I can but I'm earning plenty and enjoy the content myself. Networking opportunities are worth far more when I get interviews, tips and tricks from pros in the area/industry etc. Treat it like an authority site and you'll do well.

    I treat 2-3 pages with full ad coverage and the remaining ads are scattered throughout the magazine. I've played around with this and things change - so experiment with what gives advertisers a larger ROI. Take a look at those magazines in the grocery store to get a feel for what works.

    That's great input.
    How you go about this is up to you, your prices/earnings may be different than mine. You can begin as a website, build awareness and launch your magazine later. You can go as far as creating a weekly infographic (or collection of them) with ads around it. You can get away with 1 page if done right, your objective is to deliver the coolest content for free so more people pick it up & advertisers will pay to be featured. By the way - everything worth doing has upfront costs. ;)
     
  6. SinfulPromotions

    SinfulPromotions BANNED BANNED

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    For sure it seems like some strong upfront costs... Kind of curious how soon you were able to break-even.
     
  7. abhi007

    abhi007 Jr. VIP Jr. VIP

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    bookmarked for future use looks solid!
     
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  8. funkybunker

    funkybunker Supreme Member

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    LOL
    My first few releases contained commission-based ads, since I have experience with these from my restaurant marketing days. That was just to test the waters and the best part is, they can work for me long after releasing them. Started with 200+ mags in bulk which are no more than $80 and I wrote the content and delivered myself. Now the total cost when hiring GREAT writers/designer/delivery (college kids are cool with this) goes no higher than $2000, and I make my money before the mag is released. So essentially...grab paying advertisers after releasing a few mags without them to spread awareness. For 3 releases done yourself that's only $240 and just 1 back cover Ad can make it all worthwhile.
     
  9. Green1111

    Green1111 Newbie

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    Thanks for all the great tips.... I have a few more questions if you don't mind.... Do you find your advertisers or do they find you? And as far as printing goes do you have any recommendations and tricks( for color quality, paper used, print-shop used ?) and how much should I pay for each magazine Print.... Lastly do you have it bind or stapled ?

    I was also thinking in the beginning for me I would incorporating Commission junction ads until advertisers start to notice my magazine.

    Thanks
     
  10. funkybunker

    funkybunker Supreme Member

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    In the beginning I reached out to local shops, but awareness played a part no doubt. That's one way you can approach shops is dropping off your papers there. I learned that garnering boatloads of publicity for the mag is key, which is why most will find 'scouting for paying clients for my SEO business' much easier.
    I linked to blurb which is who I've used from the start but there are a couple of others around on Google. Their options are simple and grow with your publication with lower rates and premium material.

    There is A LOT to running your own publication so I won't claim it's mega simple, but it's not impossible since your income only requires advertisers. As for print costs - I started with 200 mags and dropped them off in every local business possible so do what you can afford. Local or statewide shops are your primary ad prospects since they'll see the best returns. Get them seen in higher tourism areas as well. The higher your readership goes the higher your rates go, I started with an average $100-$400 ad rate to get the ball rolling.