I produced a couple episodes of an original web series a few years back. The episodes turned out ok, certainly watchable. I am currently working on another show that I hope to put online soon. My question is – what’s the best way to monetize. I am thinking about creating my own site and have Google video ads (like commercials) as a way to make money. I think this situation is better than using You Tube where I will be a small fish in a big pond. But then my question is, how to drive traffic using the web series as the bait? Should I create a bunch of web 2.0 sites and drive traffic using backlinks (with keywords related to the show) along with clips of the show? Should I buy traffic in hopes of bringing up the ranking on Google? Should I buy a bunch of aged twitter and fb accounts and drive traffic using social mentions? Or buy services for all of the above and blast the site with as many backlinks, twitter mentions, etc as possible? Thanks in advance.