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How to drive more profits to your business...

Discussion in 'Offline Marketing' started by kasher9, Oct 5, 2013.

  1. kasher9

    kasher9 Jr. VIP Jr. VIP

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    Hey,
    This is one of the offline ways I use to drive more business for me and it works like a charm. This is based on seo but it works for pretty much any niche.

    What you want to do is set up a stall outside a business center, and give free food during lunch. Now let me explain, the point behind this is to impress these big corperate members instead of making money off them. With the food, you need to have napkins and leaflets printed out with your brand on there. This is an effective way to get brand recognition, and its unique, so they may not buy your services, but theyll recommend, and recommendation is still by far the most powerful form of advertisement.

    People love free food, especially during lunch, I actually remember one time I set up my laptop next to the stall andhad my website open with a landing page for an email list. Its not the cheapest method, but youre doing this to impress and get the word out, you are not doing it to drive sales straight away, its more to get your brand out there and make the righr people aware about it.

    thats it, twist this how you want :)
     
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  2. djlance

    djlance Jr. VIP Jr. VIP

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    I like this idea! In my experience, initially meeting people face to face makes everything much easier.
     
  3. SnakePliskin

    SnakePliskin BANNED BANNED

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    Not the cheapest method, however still effective. Eventually, you will be taken notice of. Also, you can have a stack of business cards on the edge of the table. Perhaps with a small sign getting their attention towards the cards. I got 500 business cards for $40. So, it's not too bad of an investment. Remember: It takes money to make money.
     
  4. kasher9

    kasher9 Jr. VIP Jr. VIP

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    Yeah definitely, these big corporate guys are much more likely to buy your services if they have a face to the business. Business cards, leaflets, Tshirts (if you can afford it). You can also try todo books with your logo on there, its something they'd use so they'd see your logo everyday.

    I actually remember when I first read about the stem of this method on here, and decided to put the above twist on it. I stood outside in a crappy suit everyday for 4 days, the first day there was a few interested, the second day, they brought their friends...and so on. Just getting their email can be worth the money in most cases :)
     
  5. djlance

    djlance Jr. VIP Jr. VIP

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    It's funny that you mentioned T-shirts because about an hour before reading your post I told my wife I want to make T-shirts for my business. I know it's not a novel concept, but I went to my kids' soccer game this morning and thought about wearing one to advertise my business and build awareness. Wearing it to places like the gym where business people are exercising after work might be a good idea as well.

    Also thinking about visiting networking events and meetings and bringing food with branded napkins etc.

     
  6. Techxan

    Techxan Elite Member

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    This is good {box}thinking.
     
  7. netmoney1

    netmoney1 Executive VIP

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    T-shirts at the gym work well. Take it a step further and give people free t-shirts at the gym. I wear a t-shirt to the gym every morning repping one of my brands....and if you go at the same time every morning you start to know who the regulars are - then you can get them supporting/promoting your brand by simply giving them a shirt. I go every morning at 6am...and I have companies being repped daily at the gym just by handing out some shirts to gym friends. You can never have too many tshirts, especially for the gym. Nobody turns down a free shirt. When they ask you what it is on the shirt you say "Oh its one of my companies - want one? I have an extra in my gym bag" - they will take it every time.

    OP - nice work! Food is powerful. We do info and q&a sessions using food...the post is somewhere on BHW. I am huge fan of using food. Like a tshirt, nobody turns down free food. Ever.
     
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  8. kasher9

    kasher9 Jr. VIP Jr. VIP

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    Haha I never thought of the gym, definitely something worth applying! Networking events are fantastic, they really allow you to filter out the guys who are there for the free food and the ones who are genuinely interested.



    Definitely true, yeah as I mentioned in the previous post, that's where I got the inspiration for my twist from. This pretty much puts you in the limelight, takes balls but it pays off hard!

     
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  9. netmoney1

    netmoney1 Executive VIP

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    Food > All other marketing/advertising methods
     
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  10. Logician

    Logician BANNED BANNED

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    Hmm this is interesting. About how much do you normally invest in the food etc?
     
  11. kasher9

    kasher9 Jr. VIP Jr. VIP

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    I usually take samosas or springrolls which are easy to make at home and very cheap. Theyre filling with just 1 or 2. I usually made like 200-300 which cost like £40. Again depends on your demographic, but that worked for me. Max id spend first time you do it is like £50 which is around $80 so you can see how it converts.
     
  12. duimstra

    duimstra Regular Member

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    I like the idea! Like someone else said - nobody turns down free food :)