I have a potential client who I think I can close and I'm scared to death. It's a real company with a real single word domain. They do some PPC (adwords) and they have a few articles but that's it. They have an ancient domain (1994 or so and have it paid for three more years). So they show up in Google pretty well for short tail domains just because they have been around for a long time. But let's say they own automotive.com and they are a mechanic. The automotive industry is HUGE but they just need people with broken cars in just certain parts of the country (they have five locations around the country). Anyway, a newish company is starting to kick their ass in the serps. They are almost always above them and have more long tail keywords. I can't screw with the "money site" because that is their everything. Any ideas?