This is from my notes that I've used to guide my SEO; it's helped me rank #1 on Google so it should help you - go download Market Samurai from this site then: Here is a walkthrough of how I use Market Samurai: After you?ve downloaded it and opened it, you are asked to pick a keyword as the basis for your niche. For starters I recommend you pick a general keyword related to a Clickbank product, or an Amazon product. Check the fast start videos for how to choose niches/products. For this keyword research demonstration, I?ll pick a general category such as ?health?. Market Samurai will create a project for called "health". On the next page, click on the keyword research tab. On the next page don?t do anything except click ?generate keywords?. A captcha will popup to fill out. Next click ?analyze keywords? at the bottom right of the page. The only variables I really care about in Market Samurai are: 1) Searches ? I set the minimum to 1000. This is the number of times the keyword/phrase is searched for monthly. 2) SEOC ? I would set this to 100,000 if you are just starting out. This is the number of competing website for the keyword phrase. Obviously the lower the better. Keep in mind that there is a big difference between 100,000 and 30,000. If you find a keyword with under 30,000 I can almost guarantee you will get the # 1 spot, especially if you use the backlink techniques described below. IMPORTANT ? Even though there may be very little competition, it is worthwhile to check the ?SEO Competition? module in Market Samurai to make sure that the top 10 isn't currently stocked with 10 sites that could be insurmountable ? for example, if every site in the top 10 is 6 years old, has 20,000+ backlinks, is a PR6, and has all of their meta tags done correctly, (The 4 Y's are highlighted), you may have a tough time surpassing them. In that case, perhaps you should move on. Here is an example below of this method in action.: My website is the # 2 ranked site below for the keyword ?chexsystems?. As you can see, its a PR0, the domain age is less than a year, and there's only 240 backlinks, BUT I got the 4 Y's right, as well as all of the stuff you'll learn a bit later, so I'm beating sites I shouldn't necessarily be beating, because I worked SMARTER. The 4 Y's: Title: Is the keyword in the title of the page? URL: Is the keyword in the URL? Desc: Is the keyword in the meta description? Head: Is the keyword used in heading tags on the page? 3) SEOTC: This goes even further than SEOC and shows us how many pages are really going to be competition. While SEOC tells us how many pages have the keyword anywhere on the page, SEOTC tells us how many pages actually use the keyword in the title of their page. The lower this number, the better. Sometimes, a keyword may have 100,000 SEOC but only 5,000 SEOTC, and that is a very good thing! 4) SEOV ? I would set the minimum to anywhere from $50 to $100 ? this is a calculation of the maximum number of visitors you would receive if you were # 1, multiplied by the highest CPC (cost per click) an advertiser is currently paying on Google. The higher this is, the better. It means that there are advertisers bidding on this keyword, which means it is likely commercially viable. In other words, the people searching for this phrase spend money or are worth money. There are exceptions to the rule however. For example, I have a keyword that gets 49,000 exact match searches, and the SEOV is only $34. But I'm still going after this keyword because the search volume is so high. 5) Match Type ? I set this to ?exact?. This shows you the real picture of how many people are typing in the exact keyword phrase. Make sure you set the search period to ?monthly? instead of daily, so you don't get confused. Also, once you have your favorite presets, you can save them so that every time you add a keyword in the future, you'll already have all of your preferences setup. Just click the little save button next to where it says ?golden rules?. Also, use common sense. If you find a phrase that is reported to get tons of searches, but makes absolutely no sense, there is a chance that Market Samurai is getting inaccurate data from the Google keyword tool ? which is where they gather their data LAST tip regarding keywords ? no matter what, not ALL of your keywords/sites will be winners! Don't get ONE-itus and continue plugging away on a site or keyword that just isn't working. Sometimes, you need to cut your losses and move on! Now review the remaining keywords. Look for the one with the most searches, combined with the least competition, combined with the highest SEOV. You can click on the ?searches? column to sort highest to lowest, and you can also do the same with SEOV and SEOC. Rep if this helped you in anyway!