How do you build landingpages for your website? Let's say I have a website about investing, www.investing.com. I found a keyword I would like to be found for "investing in equities". I add a content-rich landingpage, www.investing.com/investing-equities/. And than what? Do I need to link from innerpages to this landingpage? Do I need to link from the homepage to this landingpage? Do I need to link out from the landingpage to other pages?