How to do landingpages for SEO?

Discussion in 'White Hat SEO' started by maildigger, Apr 18, 2015.

  1. maildigger

    maildigger Power Member

    Joined:
    Jan 30, 2009
    Messages:
    764
    Likes Received:
    101
    Location:
    EU
    How do you build landingpages for your website?

    Let's say I have a website about investing, www.investing.com.

    I found a keyword I would like to be found for "investing in equities".

    I add a content-rich landingpage, www.investing.com/investing-equities/.

    And than what?

    Do I need to link from innerpages to this landingpage?
    Do I need to link from the homepage to this landingpage?
    Do I need to link out from the landingpage to other pages?