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How to distinguish seo professional from amateur?

Discussion in 'White Hat SEO' started by Lauriat, May 23, 2014.

  1. Lauriat

    Lauriat Power Member

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    How to distinguish seo professional from amateur?

    Also why would someone being very good at seo charge others for service instead of ranking himself for some highly valuable keywords and make money this way?

    Please no silly comments here, i am asking serious question.
     
  2. TJnoodles

    TJnoodles Registered Member

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    someone that good probably does both!
     
  3. jimmylegs

    jimmylegs Senior Member

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    Because they already tested it on other sites they have and it worked. There is more upfront money in providing services as opposed to waiting 3+ months to rank a site.
     
  4. lucasbraydon

    lucasbraydon Supreme Member

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    Who said that he can't do both?
     
  5. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    I think that forum profile pics tell a lot about skillz...
     
  6. safex

    safex Jr. VIP Jr. VIP

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    Professional Never Claim that they 100% guarantee rankings. Because Real SEO can not give guarantee even He know he can. SEO is Race, and Only Smart Driver Wins.
    and about 2nd Question. It is basically simple. To keep themself Motivated, Keep testing themself for new challenges, and keep themself in market. It is Most Important to keep. Like BHW Owner Know How to make 10000$ Per day, So Should he just close the Forum? he Learned it here, and In future he might learn to Make to make 1000k$ per Month.
     
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  7. netmoney1

    netmoney1 Executive VIP

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    Obviously only Hub Spot people are good. Also, "SEO" is a dirty word now...only deal with "Inbound Marketers" because they are the ones that know the way to the top...
     
  8. StraussCan

    StraussCan Regular Member

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    by seeing the results..that's the most accur8 way to do that.
     
  9. Trepanated

    Trepanated Supreme Member

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    There's also a big market for retained SEO services for bricks & mortar businesses.

    Retained business can be very lucrative too.
     
  10. Duffers5000

    Duffers5000 Elite Member

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    See the guy who can jump in and tell you he can get you top rankings for $$$ without studying your site, your niche, your competition in depth ? thats the amateur.
     
  11. validseo

    validseo Power Member

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    For me its how they talk about the problem.

    In retail sites often have 500 category pages and 8000 product pages and when it all gets sorted out you are looking at a keyword space of 250K search terms that produce meaningful traffic to target. At scale how will they check rankings? How will they sift through it all to tune the pages for the best opportunities? What is their tuning strategy going to be?

    Warning signs:

    If they don't know why to use proxies... fired
    If they don't know why SOCKS proxies are preferable... fired
    If they don't know how to statistically sample rankings for overall health...fired
    If they don't know how to chart if something correlates strongly as a factor using data...fired
    If they think Google is on their side if they just follow the guidelines... fired
    If they tell you what works without proof to support the claims... fired
    If they don't have references... fired unless they demonstrate everything else with an exceptional amount of proof
    If they don't quarantine experiment sites... fired
    If they don't know how to combat common negative SEO attacks...fired
    If they don't know black hat well...fired... (you've got to understand the competition at a minimum)
    If they don't know why you would want to ignore params...fired
    If they don't know why you want microdata markup... fired
    If they can't convince you that they work at the same scale your websites are at... fired.
    If they cant explain why every page needs a canonical tag no matter what...fired.
    If they claim keyword stuffing doesn't work...fired
    ...
    that just weeded out most of them... feel free to expand...
     
  12. Techxan

    Techxan Elite Member

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    1. Unless you know SEO you cant. unless they can show you sites they ranked.

    2. When I work for 10 hours on my site, i get paid what the site produces for my efforts, someday.

    If I work on your site for 10 hours, I get $300, that day or week, regardless of what your site produced for you.

    And besides, we do. Where the heck do you think we learned from?
     
  13. lucasbraydon

    lucasbraydon Supreme Member

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  14. jkd000

    jkd000 Newbie

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    Do they own their own backlinks?

    If (at least 50%) yes, they're serious.

    If none, amateur.
     
  15. Adam718

    Adam718 Senior Member

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    The ones that don't talk about how great they and their methods are - are the professionals. It's only logic.
     
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  16. Atomic76

    Atomic76 Registered Member

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    These are some great points.

    If you are a complete newbie, and are not familiar with SEO at all - you owe it to yourself to at least spend a weekend or a few days going through a basic Lynda set of courses, or an SEO For Dummies book just to get up to speed on the general practices and lingo. Otherwise you are not going to know what to grill them on, and even if you do ask them some questions that others provided for you, you may not be able to tell if they are BS-ing their way through their replies to you.

    At the very least they should have some prior examples of their work to show you - some previous clients of theirs whom they have successfully improved their overall rankings in a substantial way as a result of their work. Or they may have some successful high traffic sites of their own, with a strong presence in their space(s). Be wary of them "cherry picking" minute things that don't really demonstrate anything as a whole.

    I don't really buy into the whole "White Hat" / "Black Hat" thing, but they should be willing to communicate the potential risks to you of what they are proposing doing, so you can all be on the same page. After all, it's *your name* and *your domain* and *your business* they are putting on the line here.

    I would look for someone who has a strong background in Excel and databases, and good with math and data analysis too. You can't rely solely on canned reports from commercial analytics packages to do any sort of in depth analysis. They need to know how to join large sets of data to do more detailed analysis. And if they are making boneheaded mistakes like trying to average percentages instead of doing a weighted average, or don't know how to do accurate projections, or trailing averages and such, that's not a good sign.

    If feasible, consider working out a performance based deal with them - if they improve your bottom line by X amount of dollars, they get a cut of it. They may want a base rate along with this, but at least it puts them more on the line to deliver what they promise. Put them on the spot, and ask them to prove to you that hiring them will make enough to justify their costs and make you money as well.
     
  17. prospect7

    prospect7 Regular Member

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    oh man I cringe every time I see the word Hubspot. A have a client who's I.T. guy insists we move his Wordpress site to Hubspot. They pay $800/month for Hubspots analytics, a landing page creation tool and an autoresponder. Everything is so overpriced. If they move the site over they will have to pay an extra $300/month for every user who can login to the CMS and edit the site.
     
  18. DexSmart

    DexSmart BANNED BANNED

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    1. To distinguish Pro vs Amators simply check Top Reviews sites for SEOs - There you can see Top Companies that do millions.
    2. Now you understand why some SEOs don't have time to rank themselves - Because they are not on Top SEO Companies doing millions and work to rank themselves when they can.
     
  19. BloodyNinja

    BloodyNinja Jr. VIP Jr. VIP Premium Member

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    Portfolio and price, my friend. Good seo is never cheap.
     
  20. kulwinder

    kulwinder Newbie

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    There many SEOs who do both things and some prefer to do only the SEO work. It is all about their interest