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How to determine the value in $ of my list?

Discussion in 'BlackHat Lounge' started by Deez The Webguru, Apr 13, 2015.

  1. Deez The Webguru

    Deez The Webguru Junior Member

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    Hey Folks

    I'm not much of an email marketer so I don't really know much about this aspect of Internet Marketing.

    Now, I have recently acquired a list of 1 million business owners (U.S.) a virgin list that has not been promoted to and it contains Name, Business Name, Industry, Address, State, Phone, Email, Fax... all double verified

    I have acquired the list from a friend that owed me money, he didn't have the money and instead gave me his list. I know it's a virgin list because he showed me the actual conversation he had with the person he bought it from. The person that sold him the list works for a US based insurance company and he harvested the list from his company database. My friend says he paid the guy $1200 and the list is easily worth well over $3k.

    Is this a reasonable estimate of the value of the list? Also, does anyone know of any Solo Ad companies that buy lists?

    Thanks people!...look forward to your input.
     
  2. SamLewis

    SamLewis Regular Member

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    Are these businesses incorporated?
    I don't know about U.S but In the U.K all owners details of registered company's have to be publicly available. Theres a website to view addresses of all registered companys, they do not need to provide telephone/email just a street address but then reverse telephone look up is easily available also.

    If its the businesses registered address then its likely not to be worth anything as it is freely available and most companys are either too small to have any interest in cold sale services or would hire an address to stop cold callers.

    Also, what about the legitimacy of acquiring this list, if that company has told its clients their information will not be passed on to third parties then in some regions that list's pretty much a stolen item, a legitimate company probably wouldnt buy the list without legally knowing they have the rights to contact those people.

    If it's the actual contact details the clients used to be contacted on, personal addresses or contact details of whoever you would be dealing with rather than an email address which is just going to be ignored then you might have a list that is worth a little, but I think most people can access contact information of potential customers freely online.

    Personally, if had their industry, I'd find an affiliate product they might be interested in and bulk message everyone in the same industry linking through to my sales page. If not just a generic/current trend item, newest phone with an exclusive deal type thing and see if anything hits.
     
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    Last edited: Apr 13, 2015
  3. TayaX

    TayaX Jr. VIP Jr. VIP

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    If you mean double opt-in, it has no more value since the list have been sold. Legally you have to ask for their consent again before sending them promotion; You could be in big trouble if one of the owner file a complaint base on the CAM-SPAN act(since it's higher than average IQ population).

    the worth of this list is probably great as it is, but using it will need a lot of efforts and thoughts.
     
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  4. coitza

    coitza Jr. VIP Jr. VIP Premium Member

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    well, i don't think you'll be able to know the actual value of the list before you actually try it and as the people above said that could prove hard to do. Depending on how the first person harvested all this, it might be quite unusable. If those people didn't give their consent for this a lot will complain and being US where everybody loves to sue someone else...well it might not end good for you
     
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  5. Deez The Webguru

    Deez The Webguru Junior Member

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    Thanks for your reply buddy

    Yeah mate, I was thinking about sending out a generic message as well. Yeah it is the actual contact persons contact details..the business owners details...
     
  6. Deez The Webguru

    Deez The Webguru Junior Member

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    I also thought he meant doubt opt in... but he explained all the details have been verified again..so the contact details are all up to date and current...

    I been digging around on what the requirements are to send out a like a million emails and man oh man...seems like such a mission..lol
     
  7. Deez The Webguru

    Deez The Webguru Junior Member

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    Lol...I'm wondering what if I should send out a message to all of them and ask them if they would like to get a weekly or bi weekly business newsletter... ask those that want to to simply opt in... then use that optin list to send out a weekly or bi weekly business newsletter (content can be taken from various business websites) then stick in a few Commision Junction free trial B2B offers....
     
  8. TayaX

    TayaX Jr. VIP Jr. VIP

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    Maybe you should split this list in multiple niche list, it would make more sense to me.

    You could regroup the same of business or same state business. Just throwing ideas out there in the wild.
     
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