A company has been very naughty and conned a large amount of people in my local area, affecting people I know. So I'm gonna mess with their SERPs. Problem: I know nothing about SEO. What I want to do is to buy hisdomainname.info and have it rank above hisdomainname.com. So he owns the .com; I own the .info. The domains names will be the same. I just need to outrank him for: a) His Name + His industry b) His domain name. For example: a) John Smith Accountant b) johnsmithcpa.com Having the .info outrank his .com is the goal. Having loads of Web 2.0 properties clutter the 1st page SERP will be a bonus. What I need to know is the determining factors to instantly look for that show that his .com will be easy to outrank for those keywords. Say, I looked up his site on http://push2check.com/ and http://www.wmtips.com/tools/info/, what key factors will jump right out and scream "Outranking this site will be easy". If the .com does not match those criteria, I'll move onto another approach in dealing with him. Thanks.