A company has been very naughty and conned a large amount of people in my local area, affecting people I know. So I'm gonna mess with their SERPs. Problem: I know nothing about SEO. What I want to do is to buy hisdomainname.info and have it rank above hisdomainname.com. So he owns the .com; I own the .info. The domains names will be the same. I just need to outrank him for: a) His Name + His industry b) His domain name. For example: a) John Smith Accountant b) johnsmithcpa.com Having the .info outrank his .com is the goal. Having loads of Web 2.0 properties clutter the 1st page SERP will be a bonus. What I need to know is the determining factors to instantly look for that show that his .com will be easy to outrank for those keywords. Say, I looked up his site on http://push2check.com/ and http://www.wmtips.com/tools/info/, what key factors will jump right out and scream "Outranking this site will be easy". If the .com does not match those criteria, I'll move onto another approach in dealing with him. Thanks.
First of all I would recommend you to get the .ORG extension too (if its not taken). Then I would go on and create tens or hundreds of blogs like: hisbusinessname.blogspot.com hisbusinessname.wordpress.com hisbusinessname.typepad.com hisbusinessname.blogs.com squidoo.com/hisbusinessname and so on (you can outsource them) Three important factors you should keep in mind and those are: - Domain Age - Number of backlinks - IP of the backlinks (example how many unique ip's are linking him) If you can give us those details surely I can evaluate and give you a more thorough guide on how to outrank him (always if its possible and worth your time)
Thanks for your reply. Even if the .org/.info fails to outrank his .com... all the Web 2.0 properties will link to it... causing at least some traffic to get there. I quietly confident that he'll be beatable. OZZY: Your PM box is full, thus I was unable to PM you the site details.
Seems like you'll have no problem outranking him. Do you want to beat him for a particular keyword or his name?
His name really. His name + his local area would be great. His name + his industry would also be great. Is there a software/website that do this job at appraising the ease of outranking sites?... cos I see an opportunity here to do something like this often and monetize it.
A word of advice, don't slander or libel him unless you want to get sued. You should also look into trademarks that he may own.
