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How to convince users of a demo or trial to buy your product!

Discussion in 'Making Money' started by luminus, Jul 31, 2011.

  1. luminus

    luminus Junior Member

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    I'm just reading through Robert Cialdini's "Influence, Science and Practice," and wanted to throw out a particular suggestion he makes...

    If you give someone a gift, they are almost always obliged to give in to something. Send a dollar bill with a survey and you will get far more responses than if you promise to send them a $5 bill after they complete the survey.

    The Hare Krishnas hand out flowers because there is a social obligation (biological, community-driven) to respond in kind somehow - to offer a dollar or more, even if you did not want the gift in the first place.

    But the problem with this in IM, as I see it, is that your users don't see your gift as being of value, and you can't physically give it to them. Since they can't see you, and the gift is probably digital, the obligation is significantly lessened.

    How to combat this?

    I'm thinking of years ago, when I used to use mIRC, and Khaled, the programmer, included a picture of his face on the trial version's startup screen. That was the screen that asked you to purchase the program.

    I'm looking for any other ideas that you could use in a demo, a trial version, a free software, to convince users to actually pay for this or another product.

    Suggestions?
     
  2. Illgetitdone

    Illgetitdone Registered Member

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    Ja, just like torrents, they are happy to welcomed all the bandwidth without giving back.

    I think you would have to hope that the user have a good moral compass.
     
  3. neu009

    neu009 Jr. VIP Jr. VIP Premium Member

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    think about how all ppl want sth for free and of course why not ? got that survey thing with the $1 as well but too much to fill out so it went in folder t...

    I think you will have a hard time. just offer a bonus if the buy the soft ...other than that dont hope for ppl feeling they have to give sth.
     
  4. carmamag

    carmamag Power Member Premium Member

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    make some hot lady to ask them to fill the survey

    ul see how they will fill it even with out the 1$ free
     
  5. luminus

    luminus Junior Member

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    lol...this is actually pretty true!
     
  6. RightInTwo

    RightInTwo Power Member

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    Exactly. Also why i make my twitter accounts be the hottest girl i can find!