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How to check what ad platforms a site is running?

Discussion in 'General PPC Discussion' started by AgentZero, Nov 4, 2015.

  1. AgentZero

    AgentZero Regular Member

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    Hi Guys,

    I was wondering if there is any tools which can check a site and see what advertising platforms they're using e.g. adsense, content.ad, media.net, etc

    Any recommendations?

    Cheers.
     
  2. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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  3. LucidMarketing

    LucidMarketing Regular Member

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    There's a company called BuiltWith that has this capability along with lots more information about a particular domain. It is overkill for what you want and pricey at $300 per month, and that's just for the basic package.

    As a PPC manager serving many clients, I also have a need to have a list of sites and the ad networks they use to display ads. I'm also a database developer and have thought about such a tool. It's simply a matter of reading the HTML code of a page and checking for what I call an ad network's signature. The problem is there are so many ad networks (over 600 by my count) and determining each of their signature. For instance, Google Adwords has four different signatures that I can determine.

    If you want to check only a few sites and for only a few ad networks, easy and fairly fast enough. From your browser, open the HTML source code (Ctrl-U in Firefox and IE) and search for each signature. For example, you mention media.net and their signature is contextual.media.net/nmedianet.js although they may have another one. A software tool would be best of course and the problem is gathering a list of all ad networks and their signatures.

    Check out BHW. It uses a service called AdvertServe. Their signature is dotcomconsultancy.advertserve.com. Searching the HTML code, you'll find multiple references corresponding to each banner ad you see on the page and within a script that starts with
    BEGIN ADVERTSERVE CODE
     
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  4. Lanslor

    Lanslor Newbie

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    I found this tool extremely helpful. Btw using Mozilla.