I've a new website with good domain, like "exact.match" (with a new tld). Query SERP results with quotation marks - "exact match": 480.000 Results without quotation marks - exact match: 40M+ It has tons of mixed monthly searches. My website is just one month old (a free seo tool built by me, no codecanyon script), but it is already top40 for the exact match keyword. I need to build some good links, because in the SERP top10 there are Hongkiat, Searchenginewatch, Unbounce, Bigcommerce, Shopify, Businessinsider, etc. posts. I need some advice about how to mix the anchor texts for my backilnks with an "exact.match" domain, I don't want to get a slap from Google Penguin, but I want to go to top position. The long, quality content is already done for my front page.