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How to Build a Successful and Profitable Online SEO Service (and what NOT to do)

Discussion in 'Making Money' started by t0mmy, Jul 22, 2015.

  1. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    How to Build a Successful and Profitable Online SEO Service (and what NOT to do)


    I wanted to talk about creating a successful brand and service online. My SEO service Speed Rank which can be seen here on BHW is the third biggest market place SEO thread on the forum, behind GSA and Scrapebox, which are two of the most popular pieces of software that the entire SEO world uses. I would say we are in very good company!

    Recently there has been some talk about the banners that I used to promote the service, mostly harmless fun amongst members here. I have been using "bikini girls" for years.. now everyone is doing it. That causes some people to start posting threads saying it wasn't professional and they resemble porn. Wut? LOL.

    There is more skin at the local community pool or down at the beach. Haters gonna hate, right?

    I then put up some banners with guys.. six pack abs and all. You are welcome ladies! ;)

    Guess what? Sales keep coming in!

    Imagine that? Banners that draw attention received clicks? Wait, whaaaat? Is that how this game works? Some people need to go back to Marketing 101 before they run their inexperienced and clueless mouth.

    A comment from one member that likes to post long-winded nonsensical replies to get reactions from people actually got under my skin earlier so I wanted to dissect this successful service and show how all it takes is a simple formula to replicate.

    I didn't let it get to me for too long though as I know that's how it go's for any successful business. Success always attracts hate. If you're not getting hate you're not doing it right. Katt Williams puts it much better than I ever could...





    All that aside.. There are several reasons why this service has done so well and I'm going to highlight them so you can see how simple it is. This isn't to brag or boast. I'm not going to talk about money or anything like that.

    Are there other good SEO services on BHW? Sure. But even the best service will be unsuccessful if it isn't marketed correctly or handled the right way.


    1. DON'T SPIT BULLSHIT & FALSE PROMISES

    SEO is an industry that is full of shady crooks that have no idea what they are selling. They couldn't rank a website to save their own life, yet they are fronting as an expert and throwing bombs on sites.

    They have zero interest in what they are providing or whether or not they are reselling (because they are clueless) poison. They will tell you they can rank any keyword and do it in lightning speeds.. whatever it takes to get you to pay them.

    Take a look at the BHW marketplace and you will see that the majority of SEO services advertise impossible guarantees. Page 1 rankings.. Panda, Penguin, Hummingbird safe, private links, etc. I could write a 10 pager about all the false lies that are in most of the sales threads.

    You WILL NOT find one promise or guarantee in our sales thread. We don't need to bullshit people and lure unsuspecting noobs in with all that crap. All that does is cause issues down the road. When shit hits the fan and the customer wonders why he isn't ranking #1 after buying the new super hero SEO service for $200 what are they going to do? They will leave a bad review that pauses your growth potential and they might even demand a refund or do a charge back and that fucks with your bottom line. Be honest and upfront and you don't have those issues. Amazing, right?


    2. CARE & HAVE GOOD INTENTIONS

    It isn't shit luck that the service I'm using for this example is still running strong after more than 3 years. It's the little things like personal attention, answering pre-sale questions and actually looking at sites before asking for money that helps to build trust.

    When you combine that with a service that actually works and does what is advertised there isn't much that can go bad, right? Every single person that is part of my SEO team has pride in what they do. They aren't just going through the motions to collect a paycheck. Every order is processed with care and the customer is treated as family.


    3. RUN IT AS A BUSINESS

    One of the biggest problems with online SEO services is that the person behind them doesn't run it like a business. They are doing it as a hobby or if they are doing it full time they lack business sense. Little things like following up with potential customers, answering support questions and making sure all work is on schedule is part of business. It isn't just taking orders and sitting back waiting for more.

    The amateurs get a little cash in their pocket and then go and spend it, forgetting they have a business to run. If someone is selling SEO and desperately need the money to pay their rent and bills do you think they really know what they are doing? No, because if they did they wouldn't be struggling for money. Look at how many threads close and how many shit lists are started because the "business owner" doesn't have the money to issue an immediate refund. That is LOL funny and a huge red flag.


    4. ALWAYS PUT THE CUSTOMER #1

    A lot of our success I feel is due to the fact that we always put the customer first. It doesn't matter if it is someone who has spent $50,000 over the years or a new customer placing their first order. Give the same respect and attention to everyone.

    If I added up all the freebies that we let slide because someone was short on money or because we kept their links up while they sorted out payment issues I could buy a nice new car. This isn't to say you should come at us asking for a handout, but going the extra mile for our buyers has deffos translated into new referrals and long term buyers that keep our links live and keep paying month after month.

    Think about the typical SEO customers that are buying services on BHW and other forums. They are either a noob that is looking for a service for their first site or looking for another option after their pervious SEO service crapped the bed or they are an affiliate/full-time IMer that has a heap of sites that need SEO.

    Put the customer #1 in either situation and it is going to benefit your business. Take care of the noob right the first time and they will be a loyal customer and they will keep ordering from you as their business and website inventory increases. Take care of the pro and they will be your best friend. You might be quite surprised at who some of the buyer are behind the low post count names here. Some big hitters so treat everyone with respect and go above and beyond.


    5. DON'T POST FAKE REVIEWS

    I'm convinced that some sellers truly believe they are marketing to blind slow people. They post blatant fake reviews and I hope that real buyers see through that scheme.

    "Wow, awesome SEO. I am #1 now. Thx guys!"

    Come on. Stop trying to test the intelligence of people around here. Our service thread has the third highest activity on it and I can tell you hand to heart that not a single review or post with feedback was fake. We also don't try to bribe clients in to posting reviews.. every single review you see is posted of their own free will in their own good time. It's as authentic as you get and people can see that.

    People posting fake reviews are only hurting themselves. Why do they do it? Maybe their phone bill is due or they need to get the rest of their rent money together for mom. Who knows.. your guess is as good as mine.

    The truth will always come out. Even with fake reviews the real reviews will always surface. When that happens it's a complete meltdown and then the thread dies out. Look at how many self-proclaimed "experts" started SEO services here or "partnered" up with another clueless expert (cough cough) and abandoned the thread. Why? Because they were hoping to suck in some money to pay bills or invest in minor league baseball teams.. or fuck knows what else.

    Honest and authentic SEO services will stick around for the long haul while the fakes and fraudsters disappear and become Facebook gurus posting their dribble to broke kids that will listen to them.

    [​IMG]


    6. DON'T BE SCARED TO TURN AWAY CLIENTS

    The example service is a rented links service.. we can't be any clearer than this. We were the first to bring these powerful links to the masses and if they are not used correctly they will kill your site eventually. We turn away clients every single day. If we were just in it for the quick buck we would process every single order and not even think twice about it. We would fire these little suckers at any domain that came in through our forms.

    BUT.. we actually care. This is another major reason for the longevity that surrounds the service. If a mom and pop business owner orders it we discuss their long term goals. Guess what.. most small businesses aren't playing with throwaway domains and they aren't interested in ranking and banking. They want long term SEO. Do some people use these links safely for a long time? Yup. We service some of the largest SEO agencies in the world and we see what they do with them. They build up parasites and juice them up with these to protect their brands. Those sites then pass some juice and also rank themselves.

    Heck, we also service a lot of the big reputation management companies in the U.S. and guess what? They use the powerful links to push up content that buries the stuff they want to hide. There is no SEO service that is for everyone.

    If you want to be successful in this game don't be an order taker and don't assume that every single person that wants to buy your service can actually use it. Turning away a deal might mean less revenue at the time, but in the long run you avoid so many headaches and you keep your integrity.


    7. ACTUALLY DO THE WORK

    Know how many SEO services are just reselling Fiverr gig? Probably more than you want to know about. This doesn't just happen on BHW.. it happens all over. Even some of the largest SEO companies in the U.S. are reselling Fiverr crap because the margins are so high.

    What is the biggest disadvantage aside from giving pure crap? You have zero control over what is going on. You are putting the clients website in the hands of someone doing $5 SEO. How crazy is that??

    We do everything ourselves. This goes for all of the services we offer. If a customer has a question, wants to switch keywords or make a change guess what? We can do it right away because we are in full control. If you are reselling crap then you have to contact the crap seller to make the request. Do you really think they care about what your customer needs or wants? You are buying $5 crap from them and they make less than $4 after PayPal fees for that "SEO" lol. You are basically at the mercy of some random person. Not a good situation to be in.. for the seller (reseller) of the client.


    8. BE CONSTANTLY ROTATING ADS (and offers)

    You can't expect to keep pushing sales if your advertising is stale. We are always pushing out new banners to use on BHW and in signatures, as well as the sales thread. We are also always introducing new coupons and promotions. Why? Because it works.

    Look at GoDaddy for a minute. Anyone that has a domain through them knows you get at least 1 - 2 emails every single week with money savings offers. GoDaddy is a monster company.. think they know what they are doing? Of course they do.. they spend millions of dollars every week to keep their name out there and keep their old customers coming back as well as constantly attracting new ones.

    It is a never ending cycle. The minute you stop to take a breather you lose ground. We haven't stopped since the day we launched. Constantly releasing new promos, new contests, and new excitement! Why did I just put up ads with guys and abs? Because fresh new ads = fresh new clicks. Fresh new clicks = fresh new customers.. Duh.


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    9. SPEND A SH#T LOAD OF MONEY

    This is the #1 things that most SEO sellers fail at. They don't spend any money. A service isn't going to sell itself no matter how good it is. Yes, word of mouth and referrals will get some traction but you need to inject marketing dollars if you really want to take it to the next level. And I don't mean a few signature ads either.

    Know those hot "girl" banners that I have? I have spent a few hundred thousand dollars on them as well as sticky threads over the years. That is a lot of money. I'm willing to bet that we spend more on advertising than most services bring in all year. And I'm not saying that to brag.. it is to make a huge point that so many people fail to think of. You have to spend money and you have to spend a lot of it if you really want to take it to the next level.

    It's a numbers game and numbers are the one thing that never lies. When you break it all down and see how much each customer costs to acquire and how much revenue they bring in you either have a winning operation or you are struggling to stay above water.

    Always watch your numbers and make your changes according to them. Not what you think or anticipate. The numbers are the only thing you can trust.. and that applies to any business.

    And that's all for today folks. I'm off for now.. This isn't rocket science here. Want to make a lot of money selling SEO? Know what you are doing and follow these suggestions.. It's very simple.

    As always I hope you enjoyed the read. Questions/Comments fire away. Until next time.. Ciao for now!
     
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    Last edited by a moderator: May 18, 2016
  2. eXampL

    eXampL Power Member

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    Thanks for another golden nugget but I really hope that this time you're ready for some serious competition t0mmy!

    ps: Katt Williams is my shit!
     
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    Last edited by a moderator: May 18, 2016
  3. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    Haha yeah the man is a legend! Himself and Bernie Mac are my all time favorites.. Comedy genius.
     
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  4. sam.hunt0710

    sam.hunt0710 Jr. VIP Jr. VIP

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  5. T0NYS

    T0NYS Supreme Member

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    Amazing stuff as always , I was wondering about your age though , based on the way you think like I guess you're over 30

    not sure though lol but honestly mate you have an idea of what you talking about
     
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  6. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    Thanks I think. Not quite 30 yet but not far off it either! A few more years left in the 20s yet ;)

    Thomas (meathead1234) is the same age as myself and he writes for entrepreneur.com.. my bhw threads ain't got shit on that.
     
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    Last edited: Jul 22, 2015
  7. givensia

    givensia Regular Member

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    My girlfriend yells at me when she looks over at my phone and sees your ad. Now, with the guy and all, she has stopped. Thanks T0mmy!!!!

    But in all seriousness, what is said here is all true. Harder to act upon for most people, but very true.
     
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  8. faithjhung

    faithjhung Jr. VIP Jr. VIP

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    A real business minded seller we have.
    Its all about not giving up on yourself and a massive amount of persistence.
    Great read t0mmy. This is something like a linkedin worth post.
     
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  9. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    Sorry man! Glad the male banner is helping though. Looks like they'll be here to stay for some time to come based on recent traffic it seems to be working well. Will know more when I check the data properly.
     
  10. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    I think the guy that called you out had missed the numerous threads leading up to the male banner.
    I usually enjoy reading his stuff (although not necessarily always agreeing with him) but he missed the mark this time.
    The bikini banners clearly worked that is why numerous other services copied them.
    The fact that I see SpeedRank banners on BHW more than any other service tells me you must be running successful operation to afford the marketing budget.
     
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  11. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    I'd have to disagree with the first part as I don't think he called me out on anything as I did nothing wrong.. he basically went on a random chaotic rant to serve his own ego or he has some personal vendetta which I'm unaware of as this is a new account of his. I usually just scroll past his posts at this stage too much nonsense for my brain to compute. It's not the first time he's gone off on someone randomly or chaotically either. The second part you are speaking sense man but that seems to go out the window around here.

    I seen another post from him last night in another thread you'll find it no problem.. It appears to be some sort of witch hunt on his part now. There you have 3 guys in the one thread recommending us weeks ago and he replies to them last night calling them out lol.. claims to have searched 10 pages from the start of the year and posting links to posts from months ago.. I'd say business is a little slow and someone has too much free time on their hands ;)

    It's bordering on harassment and defamation now so I've decided not to bite back, instead I'm recording it all as that's a bannable offense and he's already on his second account.

    Anyway I deffos don't want this thread derailed in to that so we'll keep it on topic lads.
     
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    Last edited: Jul 22, 2015
  12. jpy295

    jpy295 BANNED BANNED

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    Man t0mmy! Another incredible post! Keep it up brothaaaaa
     
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  13. karabar

    karabar Newbie

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    I want to see some hentai
     
  14. hanssolo

    hanssolo Jr. VIP Jr. VIP

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    Agreed 100%. To run a business, you just gotta think long term~
     
  15. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    It could be done.. you're not the first person to suggest it either. I have some great ideas for when this Summer promotion is over. The key is to stay fresh, break boundaries, do what others are not doing (until they copy) and really just stand out from the crowd.. just like any business. This is always my aim and it's served me well.

    We're working on a project at the moment which is going to totally change the game again and I highly doubt there will be anyone able to copy this move. There is going to be a lot of upset people.. but it's just business.
     
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    Last edited: Jul 22, 2015
  16. karabar

    karabar Newbie

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    I remember clicking on a article for muscle protein simply for the reason the photo was so bizarre, it was a starfish that was suppose to be muscle tissue lol, nothing worse then running a ppv campaign and having it copied but its the nature of the beast.
     
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  17. jak19

    jak19 Elite Member

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    are all your services available to resell? noob question just want to make sure I can get white label reports and use services on my site

    do you have any template sites that can be used or is it best to design something new?
     
  18. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    Certainly but shoot me a PM man as I don't want to divert this in to a recruitment drive.
     
  19. Mclovinn

    Mclovinn Junior Member

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    If it's the guy that I'm thinking of, I think he's a huge troll - I called him out on his bullshit before.

    Every single one of his posts is a long winded wall of text that doesn't really amount to anything, and they always start with something about himself. I just read that thread you mentioned and I wanted to reply but it's been closed.

    -Claims to be a PUA/ladies man who used to be part of a "lair" and considers it completely normal and not creepy at all.
    -Says that everyone compliments him on his ripped abs and then writes tons of over complicated bullshit which can be summed up in one sentence.
    -Claims to have been in jail.
    -Claims to have been in a mental institution (I believe he has for obvious reasons)
    -Bangs on about the Warrior Forum (I believe this part too, due to his stupidity)
    -Claims that everything he says makes sense lol

    I'm getting really sick of reading his nonsense as well. I think he's either a troll or just completely delusional. He's like this guy I know who makes up for his lack of intelligence by using big words and long winded explanations to try and sound clever.

    At least Pewep's posts are mildly entertaining.
     
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    Last edited: Jul 23, 2015
  20. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    You are 100% spot on as I said I usually scroll past them now and roll my eyes, I've no time to be reading a heap of text I know is made up dribble.

    I don't want this thread diverted but glad someone see's exactly what I've seen for a wile now.
     
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    Last edited: Jul 23, 2015