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How to bring down the costs of Adwords?

Discussion in 'Adwords' started by justaboy101, Oct 19, 2012.

  1. justaboy101

    justaboy101 Junior Member

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    I'm going to start my first Adwords campaign soon and wanted to find out some information prior to jumping into it. The way I understand it, I could automatically bid on a keyword, so I could rank much higher than if I were to manually bid (and later on find out that I have been severely out-bid). Also, I called Google and a representative told me that in order to use certain vouchers (like the $100 one I received from my hosting company), I need to deposit a specified amount of money into the account and exhaust that amount before the coupon is applied to the account. So if I need to deposit $10, can I buy a pre-paid credit card and manually deposit $10 to the account and use that in order to access the funds on the coupon? And after all balance is depleted ($10 paid and $100 on the coupon), could I delete the campaign and all the information associated with it and move on to another account? Thanks in advance, I appreciate any information that you can provide me!
     
  2. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

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    It's going down on it's own hah
     
  3. likwidneo

    likwidneo Newbie

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    Ok, I'm not qualified to answer all your questions, but the one I can answer I would HIGHLY HIGHLY recommend you avoid automatic bidding. The first thing you need to learn is that not everyone is paying the same price for the same keyword on adwords. I could be paying $0.15 a click and you could be paying $15.00 a click. Google actually assigns different prices to different people. It's their way of insuring quality control on the ads. The better targeted and better performing your ad is, the lower your cost per click (CPC). Consequently, if you use keywords to target say... fitness training, and when they're directed to your site you're running a porn network... Google is not going to like you for that, and you will wind up paying huge amounts of money for a single click of that ad. The problem is that the amount you pay is constantly being adjusted throughout the day up and down partially depending on your performance. So... if you turn on automatic bid, walk away, and only check your adwords account once or twice a day and come back and those ads you are running tanked, you could lose your shirt in 15 minutes. Manual bidding is the way to go. I mean if you've been running adwords campaigns for ever and a day and you know that that keyword has thousands of impressions and hundreds of conversions and it's not going anywhere anytime soon... maybe THEN you can turn on automatic bidding. But until that happens I would avoid it like the plague.
     
  4. medaman

    medaman Newbie

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    1) don't bid too high, bid medium, let it run for a day
    2) 2nd day Setup automatic bidding WITH max limit. Pause ads with low ctr if all ads have low ctr create new ads
    3) third day you'll traffic little slow as automatic bidding will guage with high bid then low bid and will settle on a optimal bid for your ads
    4) See how much you are ACTUALLY paying per click and lower max bid to that amount
     
  5. Pupul

    Pupul Newbie

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    I'm also going for adwords. I need more idea about these.
     
  6. justaboy101

    justaboy101 Junior Member

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    Thanks for your input about automatic bidding. I'll definitely play around with it so I can understand it more. Can anyone verify the second part of the question involving the coupons?
     
  7. knton1314

    knton1314 Newbie

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    If I were you i will do like that:
    1) Don't use auto bidding. Use a small bid just to be on the first page and after 2 days and some impressions check the keywords that trigger your ad (keywords->keyword details->all).
    2) Add to "negative keywords" the keywords that don't make sales (like: "free" "video" "how to" etc.) depending on what you found in step 1.
    3) Increase the bid on keywords. You don't have to be on #1 , you have to have the best ROI. Test with the bids for 3-4 days minimum.
    If you use a voucher and then delete the account google will know your credit card, IP, domain name, content of the website etc. and you will do like this 2-3 times and then your account will be banned.
    This is just the beggining.....
     
    Last edited: Oct 19, 2012
  8. pj413

    pj413 Regular Member

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    Agree with everything said so far - Don't use auto-bidding.

    Bringing down the costs:

    1) Test your account wide Quality Score by bidding on your own brand. You should have a 10/10 QS. If your QS for your own brand is anything less than 10/10, AdWords has a bias against your account. If that's the case, you're probably better off starting a new account.
    2) Bid on exact match keywords only for a month. This is to get your account wide CTR up.
    3) Split test like crazy. Get your CTR as high as possible.
    4) Have an LP that looks decent. You'll get manual reviewed within 2-3 months. If your site looks bad, you'll get downgraded.
    5) Expand your keyword list once you have a high CTR and high QS.

    Having a good Quality Score and a good CTR will more or less guarantee really cheap clicks.
     
  9. mbreezy

    mbreezy Regular Member

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    I do not recommend using automatic bidding. I just had a discussion with a Google rep about it today.

    If you're using adwords for something local you need to be sure to set your campaigns to only come up for users in certain geographic areas. That will be sure to keep your cost down.

    One of my favorite features about adwords is the analytic dashboard that comes along with it. Test and tweak your ads to your liking with that information.