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How to Break Into Corporate Fitness Training?

Discussion in 'Offline Marketing' started by huggableM, Feb 13, 2010.

  1. huggableM

    huggableM Newbie

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    I am a fitness professional, and I want to break into the corporate fitness training world. What corporate fitness training is is a personal trainer trains 1-4 people at the same time. I can do this whether the company has equipment or not.

    Smart companies are already taking steps to ensure their employees' wellness, by giving them full memberships to gyms, but very few companies have caught on to corporate fitness training, which would be the next step. Obviously, since this is new and not really heard of, there would be quite a bit of resistance to it.

    My question is how can I break into this field? I've called several dozen organizations who I thought would benefit from corporate fitness, and I either can't reach the decision maker, or if I do reach him/her, the answer is usually "not interested."

    Does anyone have any interesting, unconventional ideas of how to break into this profession?
     
  2. hardinflash

    hardinflash Regular Member

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    Give away some free classes.
     
  3. JDiesel

    JDiesel Newbie

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    I agree with this for a legit approach.

    BUT.. for a little blackhat offline method, maybe find some lawsuits filed by employees due to health issues. Pretty sure these are public information.. Target these companies with your pitch on how it can help protect them in the long run. Program offered to the employee but they denied?

    Best of luck!
     
  4. overl00rd

    overl00rd Junior Member

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    Not in your wettest dream...
    Advertise on CL?

    ...and learn some ewhoring while you're there ;)

    ...or send some demo videos to HR department may work too
     
  5. grafxextreme

    grafxextreme Regular Member

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    With the economy the way it is...it's tough convincing companies to spend any additional monies. Obonzo has them scared and they've pretty much put a freeze on spending anything.

    Your best bet may be with going after health care professionals such as a large local health clinic or hospital. Speak with the HR person. You might want to try out Grocery store chains and even banks. Present it as an "added on value" for their employees. Help to reduce turnover.

    It would help if you also have a certification in sports nutrition. I operate a small side business (for fun) on diabetic weight management and receive referrals from local doctors and chiropractors.

    You're going to have to think beyond the 4-5 people limit. Most people simply can't squeeze that into their life. Check out Kaplan's material that will give you some ideas. It's a good investment. He sent me a copy of it a few years ago and I believe it will be a good investment for you.

    Hope this helps...
     
  6. Fireboltgirl

    Fireboltgirl Regular Member

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    Great idea huggableM. I would have thought it would be a tax deductable
    cost (?) and therefore a great benefit for employees without the cost.