How to become a billionaire and increase your customer value by 10000X

A little thing I would like to share that helps me segment my customers and improve my sales a lot.

Recently I asked about customer satisfaction metrics here and my thread was dead.

Right now I track my NPS and it's the best thing you can do in your business.

What is the Net Promoter Score?

It's the level of satisfaction of your customers.

Why does it matter?

Because you should have an optimisation in place for your customer's journey...

How will you sell your other products and high ticket product? How will you keep your customers for 10 years?

Simply by doing a satisfaction score from your customers.



And instead of wasting a ton of money on customers that will not buy any high end product from you will segment your customers from unhappy to happy.

You absolutely need to make the 6 and more go into an 8 and push them into 9 as much as you can, with nurturing good relations with them, these people will make you have a six figure business, not the others so it's important that you know who is your real fans.

And the 4 or less, you will not keep them as customers but end the relationship in a good way so they don't hurt your reputation business. It will be hard to make them become loyal fans from you... Not all customers will be happy, it's like that, you have to focus your effort on the customers that you can effectively make very happy and will be your customers for years to come. IF and only IF you don't have a market large enough to nurture these 6 and more, you have no choice but to spend money to try to attack those 5 and 4...

How to put this in place?

It's simple, just ask your customers... how happy they feel about you and if they would recommend you to friends. All big brands are doing it and it's crazy powerful.



Use Promoter.io, Hotjar, Surveymonkey

As fishy as it sounds, never forget that your business and how much you win = how much value you can give to your customers.

No happy customer = no business = no money.

So treat your customers the best that you can and make sure to identify how happy they are, because it's the key to a lasting business.

Or you can go read the 2 dollars a day threads...

Selling a product to a happy customer costs 30 times less than selling a product to a new customer according to business statistics so make sure you treat them like your fans/members of YOUR COMMUNITY, THEY ARE YOUR BEST FRIENDS!

So be sure to track how they feel about you, it will help you know your customer but also improve what is making you lose money in your business. Optimise this and bank...

Because your customers will recommend you to their friends, family, groups of common interest and you will have word of mouth marketing for free, which is the highest ROI marketing you will ever get

PS: Good luck from a friendly fish

Customer satisfaction is important... but its not a prerequisite to becoming a billionaire.
The thing you really need is to have a scaleable business with little to no competition i.e be a monopoly.

If you're the only company with a license to mine for gold in a nation, then there's a good chance you'll become a billionaire. It doesn't matter if your customers love you or would give you a 3. :/


Of course if you're not in a position where you can be a monopoly then nothing beats being in love with your customers and doing EVERYTHING you can to satisfy them - that's how you win raving fans that will happily promote your business for you - without you needing to pay them,

IamNRE said:

Customer satisfaction is important... but its not a prerequisite to becoming a billionaire.
The thing you really need is to have a scaleable business with little to no competition i.e be a monopoly.

If you're the only company with a license to mine for gold in a nation, then there's a good chance you'll become a billionaire. It doesn't matter if your customers love you or would give you a 3. :/

Of course if you're not in a position where you can be a monopoly then nothing beats being in love with your customers and doing EVERYTHING you can to satisfy them - that's how you win raving fans that will happily promote your business for you - without you needing to pay them,

Click to expand...

Yes the title was a little bit clickbaity

You are right about the monopoly yes, it makes total sense, I was thinking more about us generally with some competition around. It was a very good point you made, even if I doubt one of us will be a monopoly.

But Jeff Bezos even said that if you want to be a billionaire, you must have an obsession with your customer. You must have a romance with your customers in a non sexual way.

The point of the thread is to push people to.understand the benefits of the NPS because I never saw a post about measuring customer's satisfaction and the potential of them promoting your business around here

IamNRE said:

Customer satisfaction is important... but its not a prerequisite to becoming a billionaire.
The thing you really need is to have a scaleable business with little to no competition i.e be a monopoly.

If you're the only company with a license to mine for gold in a nation, then there's a good chance you'll become a billionaire. It doesn't matter if your customers love you or would give you a 3. :/

Of course if you're not in a position where you can be a monopoly then nothing beats being in love with your customers and doing EVERYTHING you can to satisfy them - that's how you win raving fans that will happily promote your business for you - without you needing to pay them,

Click to expand...

Don't you think monopoly is bad considering there is only one company dominating and there is no chance for others to enter?

TheVigilante said:

Don't you think monopoly is bad considering there is only one company dominating and there is no chance for others to enter?

Click to expand...

Depends, it's bad if it's clearly abusing with shitty overpriced offers and which makes people unhappy and no 8-10 customers on the NPS.

I know for example here, our train company is overpriced as fuck and they do NPS surveys after EACH trip with the train. Of course you will not complain about the 20 minutes trip you had (which costs sometimes 40 dollars here)..

And after they brag that they are the best train company in the world but their GMB has 1.9/5..

A monopoly is bad if it's being dishonest or abusing with the price buf you can't do anything because they are a monopoly

Phone companies were a monopoly in a lot of countries for a very long time too, now it changed a lot (in europe) with internet and whatsapp and everything.. they must lower their monthly subscription to not die.

Seduce people with comfort and they'll come for more.

Yes, this is a great idea. Really it comes with the prerequisite that they will recommend you. So obviously the first opportunity they get, they already remember to recommend you.
This is the perfect thing to send out in an email to subscribers, and ask would they recommend your newsletter/site?

Panther28 said:

Yes, this is a great idea. Really it comes with the prerequisite that they will recommend you. So obviously the first opportunity they get, they already remember to recommend you.
This is the perfect thing to send out in an email to subscribers, and ask would they recommend your newsletter/site?

Click to expand...

Yes, I even saw some companies using these "promoters" to tell to them to share a piece of content or product page and having a special treatment or free stuff in return, can be made by email or social medias and have a viral effect with UGC, be overdelivering to your fans!

Net promoter score is an important metric for many of the large companies in the U.K. One of my mates works for a large international company and his job involves visiting customers at their homes. They are randomly phoned by a robot and asked various questions about how they would rate the visit, the job done, recommend the business to friends etc.

For him a good score means a better bonus. The overall score for the business is published yearly and obviously all of these large companies want to be at the top.

I found an interesting introduction to it on fortune.com


Vanguard CEO Tim Buckley sees his firm’s Net Promoter Score every time he looks at the management dashboard on his screen. Bill Barton, CEO of California Closets, checks his company’s score first thing every morning and has built his highly successful business on it. Intuit product managers check their score every day and have been using it since it was invented 17 years ago. Some 40,000 employees use it at IBM, and the executive who oversees its use, Michelle Peluso, says, “It’s more than a metric. One could use the word ‘religion.’”

All this devotion for a particular measure of customer sentiment? It may seem bizarre, but the phenomenon is real and growing. At least two-thirds of the Fortune 1000 use the Net Promoter Score, including most or all of the financial service companies, airlines, telecom companies, retailers, and others. Quietly, steadily, without anyone much noticing, NPS has moved into the C-suites of most big companies and the owners’ offices of thousands of small ones—extending its reach deeply and broadly through the global economy. Skeptics and enemies have largely been vanquished. It is now used in every developed economy and many emerging ones. It’s pored over in all types of organizations, not just businesses; in Britain, the National Health Service uses it. As organizations everywhere obsess over the customer experience, NPS’s advance across industries and countries is, if anything, accelerating.

clock said:

Net promoter score is an important metric for many of the large companies in the U.K. One of my mates works for a large international company and his job involves visiting customers at their homes. They are randomly phoned by a robot and asked various questions about how they would rate the visit, the job done, recommend the business to friends etc.

For him a good score means a better bonus. The overall score for the business is published yearly and obviously all of these large companies want to be at the top.

I found an interesting introduction to it on fortune.com


Vanguard CEO Tim Buckley sees his firm’s Net Promoter Score every time he looks at the management dashboard on his screen. Bill Barton, CEO of California Closets, checks his company’s score first thing every morning and has built his highly successful business on it. Intuit product managers check their score every day and have been using it since it was invented 17 years ago. Some 40,000 employees use it at IBM, and the executive who oversees its use, Michelle Peluso, says, “It’s more than a metric. One could use the word ‘religion.’”

All this devotion for a particular measure of customer sentiment? It may seem bizarre, but the phenomenon is real and growing. At least two-thirds of the Fortune 1000 use the Net Promoter Score, including most or all of the financial service companies, airlines, telecom companies, retailers, and others. Quietly, steadily, without anyone much noticing, NPS has moved into the C-suites of most big companies and the owners’ offices of thousands of small ones—extending its reach deeply and broadly through the global economy. Skeptics and enemies have largely been vanquished. It is now used in every developed economy and many emerging ones. It’s pored over in all types of organizations, not just businesses; in Britain, the National Health Service uses it. As organizations everywhere obsess over the customer experience, NPS’s advance across industries and countries is, if anything, accelerating.

Click to expand...

Amazing post

TheVigilante said:

Don't you think monopoly is bad considering there is only one company dominating and there is no chance for others to enter?

Click to expand...

It can be bad, for the customer. But I'm not a f*cking customer. I'm a business owner, its great for me.

Willyfish said:

Yes the title was a little bit clickbaity

You are right about the monopoly yes, it makes total sense, I was thinking more about us generally with some competition around. It was a very good point you made, even if I doubt one of us will be a monopoly.

But Jeff Bezos even said that if you want to be a billionaire, you must have an obsession with your customer. You must have a romance with your customers in a non sexual way.

The point of the thread is to push people to.understand the benefits of the NPS because I never saw a post about measuring customer's satisfaction and the potential of them promoting your business around here

Click to expand...

Its not that hard, if you're focused on building a small monopoly for yourself, you can find those opportunities.

For example, you can "lobby" your local school board and have them see the benefit of selling fresh fruit & vegetable smoothies to the kids in all of the schools in your district - you set up the deal so you're the only one they approve to sell the smoothies and you can give them a little kickback to help them fund the school board's activities.

Have you ever been to the movies? There's usually a snack counter - that's a little geographical monopoly, nobody else is going to sell drinks & snacks there.... and you're not allowed to bring in food/drinks from the outside.

You could also "lobby" a HOA (home owner's association) to allow you to setup a little corner shop inside the private gated community. Monopoly baby.

Those are probably some of the easier ones you can set up. But yeah, its not easy, but once you do have one - I believe its much easier to make money.

Great post, Willyfish! As silly as it might sound, customer satisfaction and feedback plays a BIG role in every business.

And as simple as asking them to rate you and add their comment works and that's why even the biggest of the companies do that.
You name it and they must have done it - PayPal, Amazon, GoDaddy, Google, any and every serious company asks you for feedback, it can get a little annoying sometimes but those slight How much would you rate this app? notifications on your iPhone or Please rate the book you finished! on your Kindle are the slight reminders that allow them to judge what people like and what not and then take actions accordingly.

Adding a simple 'rate us out of 5 stars' email or adding it in your renewal form can help you understand where you are missing out on and fix that.

Customer satisfaction results in repeat business.

IamNRE said:

It can be bad, for the customer. But I'm not a f*cking customer. I'm a business owner, its great for me.




Its not that hard, if you're focused on building a small monopoly for yourself, you can find those opportunities.

For example, you can "lobby" your local school board and have them see the benefit of selling fresh fruit & vegetable smoothies to the kids in all of the schools in your district - you set up the deal so you're the only one they approve to sell the smoothies and you can give them a little kickback to help them fund the school board's activities.

Have you ever been to the movies? There's usually a snack counter - that's a little geographical monopoly, nobody else is going to sell drinks & snacks there.... and you're not allowed to bring in food/drinks from the outside.

You could also "lobby" a HOA (home owner's association) to allow you to setup a little corner shop inside the private gated community. Monopoly baby.

Those are probably some of the easier ones you can set up. But yeah, its not easy, but once you do have one - I believe its much easier to make money.

Click to expand...

Very interesting that you speak about offline positioning and distribution examples. I didn't think about it like that, great post Not hard you are right It actually gave me some great ideas about the "monopoly positioning" I could have in my country.

TheGreyMatter said:

Great post, Willyfish! As silly as it might sound, customer satisfaction and feedback plays a BIG role in every business.

And as simple as asking them to rate you and add their comment works and that's why even the biggest of the companies do that.
You name it and they must have done it - PayPal, Amazon, GoDaddy, Google, any and every serious company asks you for feedback, it can get a little annoying sometimes but those slight How much would you rate this app? notifications on your iPhone or Please rate the book you finished! on your Kindle are the slight reminders that allow them to judge what people like and what not and then take actions accordingly.

Adding a simple 'rate us out of 5 stars' email or adding it in your renewal form can help you understand where you are missing out on and fix that.

Click to expand...

Yes it's why all these big companies are doing it. Word of mouth marketing is crazy... I use to try to make viral marketing on social medias and use my promoters to build awareness for me and it's a snowball effect that is very powerful if done correctly!

Every 4 months is a good thing to keep track of where your customers are and ask them to engage and share how they feel about your brand, sometimes it reengage inactive customers which is highly highly powerful in a business.

Another thing I didn't mention is that medium happy customers (around 5-6) can be very valuable to understand what you should improve... the others unhappy around 1-4 can be also valuable... but some people shit on your brand no matter who you are and are sometimes not worth taking it seriously, I would make the experience as good as I can but would get rid of them fast because they will be a pain in the ass... There is enough good customers to take care off... I don't say you must finish your relation with them in a bad way but you should finish your relation good and not keep them...

A little secret I will share is that I use these feedbacks to understand how to improve my offers or confirm what my USP's are, it's golden and you should do everything to push them on the "passive" scale of my picture in the first post, these people can become your promoters after a year or two.

The promoters are golden because you can use what they say on your website with their testimonials, and because they are your customers you WILL have the infos about why your products are great directly from them and it will resonate with the doubts of the potential prospects who will become your leads and convinced them to trust you and begin their journey with you

@Willyfish - in addition to NPS, I ask 2 other questions which deal with effort score:
on scale of 1 to 10, how easy was it for you to buy from us?
on scale of 1 to 10, how easy was it for you to get service from us?

fb3003 said:

@Willyfish - in addition to NPS, I ask 2 other questions which deal with effort score:
on scale of 1 to 10, how easy was it for you to buy from us?
on scale of 1 to 10, how easy was it for you to get service from us?

Click to expand...

Thanks, I will definitely add this!

You have been doing it for a long time?

Nice post but you kind of over thinking this in some ways for example let's say you have meet multi Billionaire you and him get into talk about things then he offered to invest you 1 year from now you are a billionaire in theory without having to deal with anyone except one person.

good share, the customers being satisfied turning into promoters is a golden nugget

Willyfish said:

Thanks, I will definitely add this!

You have been doing it for a long time?

Click to expand...

yes for a long time.

key for NPS is to compare yourself against your industry average. For example, software industry has a NPS of around of 30%, so dont go trying to go above that. Way too costly, and not enough return.

No one in this thread will become a billionaire, that's for sure.