Great insights.If you are ranking well then just do more of what you’re doing. Look at things you’ve not tweaked yet. Write more content. Build more backlinks.
If you’re ranking well, research all of the sites you are ranking above, and find other topics they’ve covered and you have not, then write content on those topics as well.
And target low hanging fruits.Here are some ways to Beat Your Competitors using SEO
Focus on content creation.
Plan your keyword targeting strategies carefully.
Stay abreast of SEO news.
Monitor your competitors' backlink profiles.
Monitor your competitors' on-site SEO activities.
Targeting low hanging fruits or low hanging keyword is gem as well.Optimize your onpage and articles regularly.
Use more relevant keywords and build links to them, that can help pushing up main keyword rankings. Build links diversified, relevant and authoritative.
And target low hanging fruits.
Targeting low hanging fruits or low hanging keyword is gem as well.