i'm doing seo for a local clinic in singapore and we are optimizing the site for the term "hair removal singapore" post penguin, the #1 site is www.hairremovalsingapore.com. this site dominates both .COM and .COM.SG serps before penguin, it is not there on top serps. here's some facts on this site: Creation Date: 31-dec-2009 site:hairemovalsingapore.com -> 65 results 0 backlinks according to Majestic SEO 36 URL indexed according to Majestic SEO the only thing that this site have are lots of indexed links compare to other sites. any advice how to beat this guy? it seems that backlink is of no value on this situation, this websites beats all the legitimate local clinic in our area. or is there other way to analyze the site? any tools we can use to dig everything about this site? thanks for your help...rep and thanks will be given to someone who can help and advice me on this i can PM you my website if needed.