How to be in-house SEO and not get crazy bored

Bigblast

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Hello, this is a question for all the SEOs that were first in an agency and after that moved to in-house. I was in a very stressful job at an agency with a lot of work and overtime hours and after that period I moved to in-house SEO. My current job is so slow and boring - I make recommendations but the company doesn't have the capacity to implement them. They don't give me a lot of work because maybe they don't know what should I do. And I feel that every recommendation I do is not as important and it won't be implemented. This is quite boring and discouraging and I feel like I'm regressing. Can you guys give me some tips on how to manage this boredom and should I ask for 4 hour work day or fight for more responsibilities? Share your experience :)

Update: I haven't used BHW a lot for figuring out my problems but this forum. You guys are absolutely awesome. Thank you so much for helping someone you don't know with your experience and advice.

Here is the take away from the comments:

  • Learn more - read blogs and upgrade your skills.
  • Take more roles - PPC, Social Media, Content - become more valuable for your employer.
  • Sell the importance of SEO - make your boss believe in the need of these recommendations with facts, case studies, presentations.
  • Make a research for which keywords the site is ranking and how the pages can be improved.
  • Find opportunities for backlinks and partnership with other people and businesses in the niche.
  • Ask for implementing the changes by yourself.
  • Get Google Certificates.
  • Have a side hustle.
 

ContentWriter

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I completely agree. It's not easy, especially during the transition process, but you'll get used to it eventually. You just need to focus on improving your skills and exploring other niches, if it interests you at all.
 

jennionline

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Well, it wouldn't be ethical for you to continue to receive your salary when you're not doing anything. I guess you can talk to your boss about reducing your hours. If not, just don't be idle. Read more about SEO, you can also dig in to this forum and learn new things. Digital marketing is a vast field, maybe you can start expanding your knowledge about social media marketing.
 

Melos

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No, no, no. Don't leave the job if you are financially secured yet. Try a side hustle. Most of the people that are now internet gurus created their empire online, while working a 9-5 job. Spencer from NichePursuits, Patt Flynn from SPI.

I don't know where are you based, but I wouldn't leave the job until you are financially secured.
 
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