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How to Attract Affiliates?

Discussion in 'Affiliate Programs' started by Windmill, Jul 2, 2012.

  1. Windmill

    Windmill Supreme Member

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    Hi BHW.

    I am running a new affiliate program. The only problem? Attracting affiliates! I have a really high quality product, with a great conversion rate and marketing materials. Its a vacation package, and affiliates get 10% on all sales. I am looking for new ideas for attracting affiliates.

    Current Strategies

    Since I am asking for help, I thought I'd kick off with sharing some of my current techniques with BHW:


    • I am emailing local tourist attractions, and asking if they would like to be an affiliate partner.
    • I intend to call them up by phone in a week or two and follow up.
    • I am contacting tourist guide websites, and asking if they would like to join.
    • I am contacting tourist blogs in this area, and asking if they would like to join.

    Any other ideas? Unfortunately vacation packages just aren't suitable for clickbank!
     
  2. wholesale AF

    wholesale AF Newbie

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    I got the same problem, too.
    Need more ideas.
     
  3. thatotherguy

    thatotherguy Power Member

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    Very hard to attract them.What type of recruiting email you use to contact people? Or submit to website contact us to interest them?Can I see your email content?
     
  4. travisle

    travisle Junior Member

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    Well I am not sure what type of vacation it is. Is it somewhere that people all over the country would like to visit? Is it for upper class people? Middle class?

    I would say one thing that is usually overlooked by many people, is getting a press release written. You could do it a couple of ways. You could have it written about your deal in general, and mention that you offer a 10% affiliate program. Or you could have it written with a title such as "Amazing Vacation package offers a stunning affiliate program" This one would obviously be geared toward affiliates. As a matter of fact, you could get both written. This would be a great way because according to the google keyword tool there are 2900 people searching for "Travel Affiliate Program" monthly and 260 people searching for "Vacation Affiliate program" And as you and I both know, if you attract even 1 good affiliate with this venture, they could be worth thousands.

    Then there is the option of going to clickbank and going to the travel section. Look for the most popular products then search in google "product name review". Go to the review sites and see if you can get in touch with the owner. Offer them 10% on your vacation packages if they mail their list about it. Or you could do a solo ad with them.

    Another option is to google "Luxery property rentals" or "luxery vactions" obviously a ton of stuff is going to come up. The good thing about these websites is that they usually have a representative online that you can talk to immediately. See if you can get in touch with their superior regarding business.

    This will work either way if your product is geared toward the upper class or middle class. Tell them about your affiliate program and how you will give them 10% per sale if they put a banner on their site, email their members, advertise etc.

    If your vacation package is geared more toward the middle class than tell them that most of the visitors on their site are most likely middle class people dreaming of taking a fancy vacation. (this is true of course) Tell them that they can capitalize on that by offering a vacation geared more toward their economic level, and getting a handsome 10% commission.

    Those are just some of my thoughts for now, I'd be able to help more if I knew a little bit more about your program. I hope it helps and let me know what you think.
     
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    Last edited: Jul 3, 2012
  5. lancis

    lancis Elite Member

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    Have you tried Groupon?
     
  6. travisle

    travisle Junior Member

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    ^ Groupon will kill you. Not only do they drop your prices extreme amounts they also take half.

    Seriously groupon is like drugs for business. It makes you feel great at first and you want to use it again. Then you start using it more and more and realize it is only temporary. Then you become desperate and begin trying to use it as much as possible. Next thing you know, your dead.

    I have seriously seen group buying destroy businesses. It may help some though.

    Just my thoughts on that :)
     
    Last edited: Jul 3, 2012
  7. Windmill

    Windmill Supreme Member

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    Groupon has already been used... it was good for injecting some business, but yes it is temporary and the profit margins are SLIM after they cut your prices in half/take commission.

    In regards to what my affiliate program is, here are some more details :)


    • Aimed at the Middle Class
    • It is a group of tour packages, ranging from 5-26 days
    • Most people on it are solo travellers
    • Aimed at the 25-35 age bracket

    OK. I had typed up a long response, but I lost it, and I cannot be bothered recreating it.

    Suffice to say your post was amazing, thank you very much for it. It gave me lots of inspiration on how to FIND the affiliates. I think now the key is to start building RELATIONSHIPS with these affiliates. I'm going to work on creating a really tantalizing program so that when I contact affiliates, they want to bite the bullet.
     
  8. travisle

    travisle Junior Member

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    Now I am curious. Is there any chance that you could PM me a link to your site?

    Also now that I know a little bit more about your package an awesome way that you could get more affiliates and actual sales is to go to meetup . com and search "travel" for all of the different areas. For my area (SF bay area) there are 302 meetups right now for travel. There are a ton of people on there that take trips that sound like what you are offering. Some of the groups have close to 3000 people in them and they take trips that cost $ 1500-2000+. You can easily contact the leader of the group and offer them a special deal on a travel package if they make a meetup for and get the members of the group to come. You can offer them 10% of the sales, OR you could just offer a 10% discount because most of these people aren't looking to make money, they are looking to meetup and take trips.

    Even if you get 1 group leader to agree to work with you, it could be worth thousands!
     
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  9. Windmill

    Windmill Supreme Member

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    Yet another reason why I love BHW. Thank you, that is a great idea!

    Sending a PM your way :)
     
  10. niloydaemons

    niloydaemons Junior Member

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    hey mate why don't you use clickbank? I think it will be safer for you as clickbank will manage everyting.And you just give the payment.Thats it.