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How to approach these leads? [Offline Marketing]

Discussion in 'Offline Marketing' started by plojhy, Mar 5, 2014.

  1. plojhy

    plojhy Registered Member

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    Hi everyone,

    recently I came across to method shared by Wasted ( http://www.blackhatworld.com/blackh...-days-exact-method-z-so-simple-duplicate.html )

    I have made a small research and found another provider of crappy sites in my country (the Czech republic). Wasted mentions Yahoo Web Hosting as an example, but I have found a Czech company with plenty of, unfortunately, not that crappy sites, but they still should be good for a small facelift.

    Here are some examples:
    1) http://www.tesima.internet123.cz/
    2) http://www.psychoterapie-praha.internet123.cz/
    3) http://www.agentura-vendy.internet123.cz/
    4) http://www.ego-personalniporadenstvi.internet123.cz/

    They don't look that shitty as Yahoo's one, but nothing appealing to me either. These people pay around 20-45 dollars a month for hosting and have payed around 500-1000 setup fee - all depending on page count (1 to 9).

    My question is how to approach these people? I want to go for direct mailing because of it's high conversions and potential. I don't know what would have higher conversion; charge them the same amount per month, host them on shared hosting and put up some free, but nice, wordpress theme? Or charge them set-up fee + every month? Or just set-up and offer cheap hosting - so they would benefit from new design and would save some money in long term?

    Also, on which parts should I focus when selling my services, what I mean is, the page is not that bad, but which points are the weakest in your opinion?

    Any suggestions will be appreciated.

    Cheers, guys
     
  2. jkjr2

    jkjr2 Newbie

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    really dont know. try to msg them on skype be dressed like a businessman xD
     
  3. la nesra

    la nesra Newbie

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    Direct mail can work well. In my experience however, phoning people up is always the most effective.
    If you can get hold of their number, bite the bullet and just call them. It might be scary at first - I know a lot of people don't like the thought of cold calling - but not only is it the quickest way to make sales, it's also the most effective.

    Word of advice if you do call them though. Don't try to hard sell on the phone. You'll have far more success if you can arrange a meeting with the people as by seeing you face to face, they're more likely to trust you.

    Regarding what services to offer, it's impossible to know what people will want until you actually try.
    Why not try to sell them different services at different price points - that way you can see which proves most popular.

    Good luck.

    Let us know how you get on!
     
  4. ddederick

    ddederick Jr. VIP Jr. VIP Premium Member

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    I haven't had good results using direct mail here in our homeland. However, I guess it was caused by bad niche selection. Be sure to choose bussinesses with high customer value. I chose (poor) artists. Bad idea. Had zero response rate. I followed them up by an email and got just one reply. Something like "Sorry, I'm not interested." lol

    Anyway, you should definitely try it. There is no need to make any statements about the right method yet. You just have to experiment with it. As they say it, it's only a numbers game.

    And I suggest you to try the cold calling as well.

    Best wishes
     
  5. gtownfunk

    gtownfunk Registered Member

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    You can try cold calling, if you want that special touch you can also print everything out and do a pop-in. Then, as I've thought about it.. I always thought I'd try to get them to sign up on a cheap hosting w/ a $100 affiliate payout. Or, the "prices have really come down over the past couple years.. lots of companies are getting a backup service, so if there are network problems they can switch over quickly." Who knows, I'd be happy with 2 hosting payouts for the same person.

    gtownfunk