I have noticed that the company I work for has no internet presence what so ever and any competition there is can easily be knocked out of the rankings. Currently, I found at least 10 keywords we could dominate to the tune with a combined 60k searches a month just to show him something on paper... That is just local keyword results with my city name in them.... let alone big generic keyword traffic. Now my question is... How do I approach my boss and convince him that paying me to do this will be worth his money? Ultimately I know that I can drive targeted traffic to our site which would increase sales... but How do I convince him of that.. Especially because I think it may take a few months to really start getting some good keyword rankings?