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How to Approach my Boss....

Discussion in 'BlackHat Lounge' started by whodi, Jun 16, 2009.

  1. whodi

    whodi Junior Member

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    I have noticed that the company I work for has no internet presence what so ever and any competition there is can easily be knocked out of the rankings.

    Currently, I found at least 10 keywords we could dominate to the tune with a combined 60k searches a month just to show him something on paper... That is just local keyword results with my city name in them.... let alone big generic keyword traffic.

    Now my question is... How do I approach my boss and convince him that paying me to do this will be worth his money? Ultimately I know that I can drive targeted traffic to our site which would increase sales... but How do I convince him of that.. Especially because I think it may take a few months to really start getting some good keyword rankings?
     
  2. ooodaveb

    ooodaveb Junior Member

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    Start a competing business and work on optimizing your site around YOUR business. I know this is not what you asked but why let your company make all the money when you can. Assume your business is replicatable. You can probalby promote a lot of other things if you had a site ranking for well for 60k searches a month.

    Think about what you can promote and reap the rewards for a lot longer.
     
  3. whodi

    whodi Junior Member

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    Yeah I understand that and am doing my own thing right now... However I have no desire to start a competing business as I dont like the industry it is in.
    I just want to do this for the company until I am able to quit working for someone else altogether. Currently, I work 3 days at IM and 4 days at this job every week and am progressing to more quitting my 9-5 and spending more time on IM.
     
  4. wolfmanlv

    wolfmanlv Junior Member

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    whodi I was just logging out when I read your post and felt the need to give my 2 cents.

    Because i don't know YOU, what kind of person you are, how you are perceived at your job, or what kind of relationship you have with your boss and coworkers take what I say with a grain but give some consideration.

    Forget what the company you work for has, does not have, or what you think they need. You'll get screwed or some jealous, possibly your boss, co-worker will create issues.

    Most ANYONE, especially cube zombie co-workers, will hate the fact that you've got something productive going on the side that may allow you a departure.

    From past experience anytime I even tried to help others help themselves it's made things worse for me at a job.

    I say screw them UNLESS you have a real relationship, friendship, with your boss or employers. Even then things could change dramatically from what you might expect.

    Keep us posted.
     
  5. proexploit

    proexploit Guest

    I've done a lot of approaches to clients for similar things and I've found one thing that seems to work well for me. You need to specify your companies competitors and say something like:

    Obviously it's going to be a conversation not 2 sentences but you get the picture. Just the idea of beating the competitors is exactly what any boss wants to hear.

    Let me know how it works.
     
    • Thanks Thanks x 1
  6. whodi

    whodi Junior Member

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    Yeah guys just so everyone knows I can really give a fuck about my company... However it is a stable check (and a decent one too) and insurance. I am going to quit, but in the meantime, since im going to be their anyway, I would rather be doing something I want to do, not what I do now.

    Thats all, just want to make the final months of my time more enjoyable for me, if they make a profit great, if not I really could give a fuck. (Although Im sure they will, I am confident, not the best by any means but can turn a buck)
     
  7. wordhire

    wordhire Newbie

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    Rather than the possibility of looking foolish because you may not be able to deliver your promise to him, I would start ranking for those keywords for your own sites. Once they're up there you can be proactive about it, have the numbers to support your case, and expect to be compensated for it if they wish to take you up on it. Otherwise, I am sure you have a competitor that would be happy with the targeted traffic.