1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How to approach marketing for Payday Loan niche

Discussion in 'Making Money' started by TheRallymethod, Aug 30, 2015.

  1. TheRallymethod

    TheRallymethod Junior Member

    Joined:
    Jun 18, 2013
    Messages:
    164
    Likes Received:
    39
    I am about to become an affiliate for a payday loan company. I am setting up my site as we speak and still planning out how I'm going to market this niche.


    It's a very compatible niche, I mean VERY compatible... I don't even see a way for me to rank in google search because its like they are probably making payday loan niches by the hour. lol.


    But it's profitable and I want to do it... I want to do some offline and online marketing.... what are some approaches?

    I don't need to know anyone's unique technique, or tricks... I just want to know what are some ways I could rank high ?
     
  2. Berkeli

    Berkeli Regular Member

    Joined:
    Oct 16, 2012
    Messages:
    352
    Likes Received:
    216
    Occupation:
    SEO
    Location:
    Above & Beyond
    Home Page:
    lel.. good luck with that...

    Definitely not a niche to start in, waste your time and resources on something else.. just my 2 cents
     
    • Thanks Thanks x 1
  3. Optic88

    Optic88 Regular Member Premium Member

    Joined:
    Nov 6, 2008
    Messages:
    314
    Likes Received:
    319
    Occupation:
    Fullstack Marketer @ PPCMode
    Location:
    KCMO
    Home Page:
    Depending on where you live... For offline marketing do bandit signs.

    Need money?
    Call: blah blah or
    Visit : Moneynow.com < whatever your domain is.

    Far as online I would use Facebook and any other traffic source with really good geo targeting.
    Go after lower income zip codes as thats the people that use this service.

    You can also coreg it from other paths, if the advertiser allows it.
     
    • Thanks Thanks x 1
  4. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 21, 2013
    Messages:
    12,748
    Likes Received:
    11,414
    Occupation:
    COINZ
    Location:
    BUYAH
    Home Page:
    Yeah I wanna rank for payday loans, pls teach okthnx braw.
     
    • Thanks Thanks x 1
  5. TheRallymethod

    TheRallymethod Junior Member

    Joined:
    Jun 18, 2013
    Messages:
    164
    Likes Received:
    39
    Sounds like a good approach! Thanks
     
  6. SEOWhizz

    SEOWhizz Power Member

    Joined:
    Oct 22, 2011
    Messages:
    608
    Likes Received:
    434
    Location:
    Lat: 38N 43' 11.298" Long: 27W 12' 7.733"
    Be careful promoting anything finance related (especially loans and debt management). Depending on where and how you promote, it can be highly regulated. For example:

    In certain US states, it's subject to state regulation:
    Code:
    http://www.paydayloaninfo.org/state-information
    In the UK, to offer short term loans, the lending company will need to be licensed, and any related site offering loans (including affiliate sites), will need to be added to the license.

    Also, ad networks have their own policies:

    Adwords
    Code:
    https://support.google.com/adwordspolicy/answer/2464998?hl=en
    http://www.thedrum.com/news/2013/04/08/google-pulls-all-moneysupermarket-ads-crackdown-payday-loan-vendors-flout-adwords
    Facebook
    Code:
    https://www.prod.facebook.com/business/help/223106797811279
    Policy specifics
    > Financial services
    > Payday Loans:
    "Ads may not promote payday loans, paycheck advances or any other short-term loan intended to cover someone's expenses until their next payday."


    You're right in that it can be lucrative, but as payday loans is a fairly mature and competitive niche, if you're using certain PPC traffic sources, click costs can be high.


    Not trying to put you off, or anything!
     
    • Thanks Thanks x 1
    Last edited: Sep 9, 2015
  7. Rastis

    Rastis Newbie

    Joined:
    Aug 28, 2014
    Messages:
    34
    Likes Received:
    3
    I wouldn't bother trying to rank...you'll do your bankroll and you're head in. Gotta think outside the box for traffic sources for this one...but on a lighter note, conversions are high and well paying once you find a good traffic source!
     
  8. Partners911

    Partners911 Newbie

    Joined:
    Mar 30, 2015
    Messages:
    14
    Likes Received:
    1
    Home Page:
    If you want payday loan traffic, you should already have a contact list you can market to or use paid traffic.

    Payday is probably one of the hardest verticals to get rank with.
    And google has a ton of compliance for the industry.

    You may want to rank for another subprime market such as prepaid cards, mortgage refinance, rent to own, and then either build a mailing list from that traffic or add a payday section to the site once it is getting a good amount of traffic already