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How to approach managers in a field you want to break into?

Discussion in 'BlackHat Lounge' started by Figrole, Aug 6, 2017.

  1. Figrole

    Figrole Regular Member

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    Hey guys,

    Been recently trying to validate my newest potential business idea, a new marketing tool for cinemas to allow them to charge more for advertising due to more segmented and targeted advertisements.

    Trying to get in touch with managers to validate it with them is more of an issue than I have thought. I have tried to cold call, turn up, connect on LinkedIn, email them - everything.

    Does anyone have any advice on how to potentially get in touch with these people I am trying to?
     
  2. strategynenergy

    strategynenergy Registered Member

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    Offer them a free trial, if you are trying to make a sale on the first contact then they probably won't buy. Make it as easier as possible for them and show them how they will benefit (they will see it on the free trial).

    If you can't even contact them to offer them the free trial then you can start building a relationship via social media. If you know their names, they probably have a twitter or facebook where they post more personal things as well. So you can start a conversation and then after they are familiar with you, you can pitch them your product.

    I don't know enough about the industry to give a more specific advice but I would look for a way to have their trust before I try to sell them something.
     
  3. Figrole

    Figrole Regular Member

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    Hey there thanks for the comment!

    All sounds like very fair advice!

    I'm literally just looking to speak to a few people in a managerial position to validate my idea before I sink some cash into getting it developed!

    But yes I like that social media route of things, but if I could get a way to get to them before the product is made so they could advice me exactly on what they need could be better ;) because then when it's made I can tell them, these are problems you have had, here is a product to reduce those problems.

    It's just trying to cold call and getting out on the line with those teenage sales assistants who couldn't care less about where they are is a lot more difficult than gatekeepers at a professional business!
     
  4. MisterF

    MisterF Jr. VIP Jr. VIP

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    One other option, is to consider speaking to the mystery shopping agencies who run the cinema checks, to see if they're willing / able to give you some contct details? If they can't, maybe hire a freelancer to scrape direct details of these people and pay only on results.
    These companies have assignments where people go and monitor both the actual adverts / trailers been shown on screen and also report back on the audience reactions.

    Just a thought.
     
  5. Figrole

    Figrole Regular Member

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    Hey there!

    Thanks for the comment, thats definitely an angle I did not consider!

    Also yes, I hav heard that before.

    The idea is still a work in progress - thats why hoping to run it by a few managers, or even just speak to them and see do the pains they are experiencing match up to what I am hoping my platform can solve!