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How to approach client

Discussion in 'BlackHat Lounge' started by Jacquita, Dec 23, 2009.

  1. Jacquita

    Jacquita Junior Member

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    I was approached by a local business to build backlinks for his site. After I analyzed his keywords I found out that he ranks 6th for his main key, and within the top 20 for most of the others. On the main keyword the 5 sites above him had less than 15 backlinks each and had lower page rank. He had 1200 backlinks and a PR 4. The only difference was that the other sites used the keyword in the title and he uses numbers. I know for sure that if he just changes the link structure he could easily take over his niche in a variety of keywords.

    So my question is this: How do I approach him with this information and still make some money. I can build him backlinks all day long and I don't think it would help, but it would make me some cash. However, I really want to help him rank his site better. I'm thinking about long term business relationships within my local community. Building trust and getting results. Anyway, how do I tell him that it is his SEO and not backlinks that is the problem and still make some cash? What should I charge for this basic information?
     
  2. thedorf

    thedorf Senior Member

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    Occupation:
    what? I gotta have a job?
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    BHW - Where else?
    Bill him hourly with a guaranteed bonus if you get positive movement - stipulate you have 90 days after finishing your changes to achieve the goal. $250 bonus at position #3, $250 at position #2, and $250 at #1 - $750 if it jumps straight to number one and so on.
     
  3. g111k

    g111k Regular Member

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    Well if his permalinks are numbers he obviously doesn't know much about SEO... so just break it down to him using funky terms that it would be to his benefit to hire you as both ON page and OFF page SEO expert...

    Just don't forget to setup redirects for old permalinks or you'll do more harm than good :D
     
  4. Jacquita

    Jacquita Junior Member

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    Could explain a little more? Site is plain html. Get this, all of his text on the page is between title tags!

    Thanks for tips.
     
  5. g111k

    g111k Regular Member

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    LOL you mean all of his text is between <title></title> ??? Hahah that's ridiculous... You can do the 301 redirects through cpanel, setting up each domain.com/old-crappy-link-123 to domain.com/new-seo-optimized-link

    I believe that's the right way to do it to make sure all the linkjuice is passed on to the new links, as well as making sure they're indexed properly.

    If i'm wrong someone please do clarify.
     
    • Thanks Thanks x 1
  6. Jacquita

    Jacquita Junior Member

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    Yes, his entire page is between <title> </title>. Never seen that before.

    Thanks for the information on the redirect. Wouldn't have thought of that.
     
  7. Keedev

    Keedev Regular Member

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    Just tell him like it is. It's a problem and you need to fix it before you can proceed in getting him ranked for any of those local keywords.

    Myself I wouldn't try and rank a website for someone or doing any marketing outside of their site if I didn't know their site would be fully optimized in some way to convert those leads. Whether I have to redo the whole site and just design a sales/squeeze page for their service, I try to get them in on one or the other. Otherwise I look like shit later on down the road. I could be out for all the quick bucks all I want, but it will kill me in the end.







    That's that ninja optimization.
     
  8. g111k

    g111k Regular Member

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    I agree with you on the fact that you're much better off promoting an optimized site, in the long-run at least.

    Ninja optimization??? There's no way this actually adds any beneficial SEO value with Google's most recent algorithm... does it :\ ????
     
  9. Keedev

    Keedev Regular Member

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    If you're wanting long-term customers; that's one way to look at it.



    It's a convert2media joke. Just disregard that :p