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how to approach attorneys about a business offer?

Discussion in 'Black Hat SEO' started by theseodude, Oct 9, 2012.

  1. theseodude

    theseodude Regular Member

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    hi
    For the past year, I have been working to get a site that was made by me to the top of page one. the site looks like an attorney's website, except that there is no real attorney behind it. it ranks for
    [specialization] attorney [city]

    so as an example, real estate attorney San Diego

    The website has finally hit the number 2 spot on page one.

    My plan since first day was to rent the site to an attorney. I have emailed 10 attorneys and have received no response. I am wondering if I am doing something wrong? is there is a better way of approaching them? should I try calling? or should send more emails? how do I know who is more likely to buy? young vs. old ? investing in adwords or not? tall or short? blonde or brunette? etc. etc.?

    right now i feel like all that time has gone to waste. please help me monetize the site.
     
  2. 4kbmcc

    4kbmcc Registered Member

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    I deal with quite a few attorneys & I know they check their email. Are the attorneys you have emailed advertising in traditional mediums, newspaper, TV, YP etc? If they are you should position your EMD site as an advertising opportunity. You would be 'talking' something they are familiar with. But keep in mind you can not position yourself as providing them with leads. That could cause them to be disbarred.
     
  3. theseodude

    theseodude Regular Member

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    I just went to google and searched for this type of attorney + city and then started emailing people on page 2 and beyond.
    I am not sure what you mean by advertising opportunity vs. leads. My plan was to let them rent the site - meaning when a user comes to my site, they will think this site is run by the attorney. It looks and feels like a real attorney's site. They would have no idea its run by me.
     
  4. GobBluthJD

    GobBluthJD Regular Member

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    I'm an attorney, and I get calls and emails from people Every. Single. Day. trying to sell me something. I would say, the most important thing, for me to even keep the conversation going, is tell me, as soon as possible in the conversation (i.e., Right Away!) how, and why, whatever it is you are trying to sell me, is going to help me and my bottom line.

    We attorneys have pretty strong BS detectors, and we're busy, so we appreciate if you just cut to the chase and don't play the usual sales games. I think you'll find a more open conversation if you approach attorneys this way. Just my $0.02.
     
  5. cody41

    cody41 Power Member

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    Prove you can get them leads. Set up a sign up portal to "convey their information to the nearest attorney". Track conversions and then sell THAT to attorneys.
     
  6. therealmark33

    therealmark33 Newbie

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    Hey Seodude, were you able to lease out that attorney website?