I am at the keyword research part and it is really confusing to understand how to analyze the top 10 and see if I can rank for a particular keyword? I don't own any tools right now. Would appreciate it if someone could share their process here or link to any threads you found useful. I am reading a lot of them but if there's anyone who has already done it a lot and knows how to do it properly then I would really appreciate if you can share what you know. Thanks. PS: I did use the search button, but I am just still confused after reading too much about what would be the right way to do it.