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How to analyse the pages ranking for keywords in SERP

Discussion in 'White Hat SEO' started by sinbad007, Jul 16, 2016.

  1. sinbad007

    sinbad007 Newbie

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    Hi

    Recently, one of our sites ranking for certain keyword went down from 1st position to 7th position. I want to know how to do analyze the pages that are ranking in top six position. Some pages that are ranking are home page, while others are inner pages. My query is :
    1. Need to analyze the backlinks, how they have used the keyword?
    2. Number of backlinks to the site?
    3. On-page analysis of tags and meta with keywords?
    4. used of keyword in content ?

    How to check the element or ranking factors that made the page to rank higher in SERP

    Thanks
     
  2. LatteGrande

    LatteGrande Jr. VIP Jr. VIP Premium Member

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    How long has it been down? It could be just dancing. Wait for a week or two to see whether it's settled or not.
     
  3. sinbad007

    sinbad007 Newbie

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    @LatteGrande Thanks for replying. Yes the ranking goes up and down. But when I analyzed the pages, I found some stuff which where opposite of what we read in normal SEO blogs.

    1. For top ranking page, It has rich snippets. Google has taken half of the meta description(home page) along with the local phone no(in the header area) for showing in the SERP. (The title tag has more than 200 words, meta description has 120 words )
    2. Top second page had more than 5 keywords in the main content.No backlinks for the URL

    Recently, I read content, backlinks and rankbrain were the three main ranking factors. Its totally confusing at the moment.
     
  4. LatteGrande

    LatteGrande Jr. VIP Jr. VIP Premium Member

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    I think there are more ranking factors than that including time visits, bounce rate, etc. I see that your serp is dancing right now, you might wanna give it more times to settle.
     
  5. sinbad007

    sinbad007 Newbie

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    Thanks for the help ! yup I have to wait and watch