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How to add content to local business site?

Discussion in 'White Hat SEO' started by mikeads66, Aug 30, 2012.

  1. mikeads66

    mikeads66 Junior Member

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    I have a local business and a website for it. I've SEO'd the crap of of it using various greyhat methods over the past year, and it now ranks on the first page for most targeted keywords. Yay. All that seems to be left now is to just keep building backlinks and/or adding content.

    I know google likes for websites to be active and for new content to be added constantly. But what kind of content can i add to a local business site? Not much changes on it besides some copywriting changes and maybe a price update. I have a blog on the site (http://site.com/blog/). Would it be good enough to just write interesting articles there once a week or so? Would that satisfy google's need for new content?
     
    Last edited: Aug 30, 2012
  2. derfall

    derfall Registered Member

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    Try the trial version of keyword country dot com. It's much better than any other program for reports
    and it has a module that will look at sites in your niche and take content from top sites and rewrite it (I
    think). This way you get content that the search engines already love. Post a comment if you get to
    try it.
     
  3. Endire

    Endire Elite Member Premium Member

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    Great question!

    Yes! The blog is a great way to add new content to the site and satisfy Google's insatiable hunger. Just be sure the blog is hosted under the same domain that you want to optimize (which by the looks of the URL you posted, is what you have done).

    Make sure you are posting frequently and consistently. Twice a week is a good place to start. A blog is also a great opportunity to target keywords and keyword phrases by including them in site architecture, blog posts as anchor text, and in tags to your blog posts.

    Check out these resources for additional information,

    http://toolbar.conduit.com/increase-traffic/blogging-to-increase-site-traffic.aspx

    http://www.nitromarketing.com/blog/increase-your-website-traffic-with-these-5-proven-strategies/

    I hope this helps you,

    Shawn
     
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    Last edited: Aug 30, 2012
  4. bfriend

    bfriend Junior Member

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    this answer helpful me too... :)
     
  5. trooperbill

    trooperbill Registered Member

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    what i'd do now dude is only build content for keywords that you're not ranking for. dont go blast a load of blog entries with keywords that compete against your money content

    beware!
     
  6. mikeads66

    mikeads66 Junior Member

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    Thanks for the suggestions. Bump.
     
  7. brkseven

    brkseven Regular Member

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    This is a great reply, I totally second it.
    I believe we can assume Google to be smart enough to understand that some websites are not supposed to have new content added all the time, while others should be. So the new content that you should add is news that revolve around your business, whether it be your street, town or products, services, industry or even yourself, if it's clear that you own/run the business so the association can be made easily by search engines. Schedule posts if, like many, you have a hard time being consistent. Set up Google Alerts for inspiration as what to write about.

    Good luck!