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How the new domain, old domain, expired domain effect SERP ?

Discussion in 'Black Hat SEO' started by annua, Sep 22, 2008.

  1. annua

    annua Newbie

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    I always heard the benefits of old domain on SERP in this forum and other forums like DP etc. Someone even claims not only domain age but also length of registration effect SERP. I'm totally confused about that, are they really stronger than other factors, say backlinks?

    If so, I have some questions:
    1) How does google determine domain's age, by whois or index date?
    2) If a domain changes ownership(whois), does google regard it a new domain?
    3) If a domain expired several days(whois cleaned), then someone pick it up, does google regard it a new domain?
    4) new domain with 10 years registration vs. 5 years old domain renewed every year, which one be favored by google?
     
  2. Nick Flame

    Nick Flame Executive VIP Premium Member

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    1) Both. They are a registrar, so they have access to whois data as well. They use primarily (99%) of the cases the index date, but in some cases (for instance sites get indexed, deindexed, later again reindexed, changes content, ownership, etc...) they can rely on the whoisdate as well.

    The best way is to have a long ago registered domain and indexed by google.

    2) no
    3) Yes. Dropped domains do not keep their rankings, pr, and any authority they have.
    4) the second one.

    The registration length period (future one) is merely a myth. I am not aware of any experiment to validate this info.
     
  3. annua

    annua Newbie

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    Thank you Nick, really informative. I still have a question, do you think the domain age plays a more inportant role than backlinks in SERP? Do you think is there any chance for new domains can rank over old ones?
     
  4. megabump

    megabump Registered Member

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    I had a site that was hovering around 4,5 go to #1 within 5 days of renewing for 10 years.
     
    Last edited: Sep 23, 2008
  5. megabump

    megabump Registered Member

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    You can make an argument for keywords in the title, but backlinks from sites relevant to your keyword pretty much trump just about everything else.

    Google is sophisticated enough that it doesn't have the same rules for every keyword. What it takes to rank #1 for lesbian videos is not the same as what it takes to rank #1 for florida jobs.

    Your best bet is to use a tool like seo quake and compare the search results. If 8 of the 10 listings were registered in the 90s, its safe to assume domain age plays a significant role in getting on the first page for that keyword phrase.
     
  6. annua

    annua Newbie

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    Thank you, megabump, you light me something, isn't some news rank very high on some keywords then dispeared later, it must applied G's different rules, I think I learn something much useful from you, of course I still need do more research
     
  7. goawayplease

    goawayplease Regular Member

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    It's generally hypothesized that changing the WHOIS data can flag a domain, but I personally feel that people only feel that because of the whole "buying domains for PR" thing. If you buy a parked domain with PR, and then load it up with new content and links, you're still going to encounter Sandboxing.

    As for four, the aged domain is going to have accrued Trust and Authority through aged content, and aged links. That being said, some speculate that registering a new domain for more than a single year makes it less likely to be flagged as spam.

    I can't really speak to that as I've never tried it, but it would make some sense considering that Google paid a large chunk of money to become a registrar, and they have never even hinted at launching their own domain registration business.
     
  8. megabump

    megabump Registered Member

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    I remember Matt Cutts saying that when both your WHOIS data and content change around about the same time that your domain's stats (age, backlinks, PR, trust) can be reset.

    Who knows whether Google does half the things they say they do. I'm sure Cutts and the rest of the spam team put out false information to try and keep budding blackhatters in line.

    To be safe, many professionals (Jim Boykin comes to mind) recommend slowly changing your WhoIs data one line at a time when you buy a domain.
     
  9. megabump

    megabump Registered Member

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    Yes, "recency" has become a ranking factor for many keyword phrases and niches. I have a blog that is #1 for a phrase that drops a couple spots if I don't update it for a few months.

    H0wie Schwartz talks about this in St0mpernet's St0mperC0RE Series.
     
  10. annua

    annua Newbie

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    I just read an article regarding domain age effecting SERP, from it's point, G classified queries into 2 groups, those need freshness info or staleness info, but it's still a mystery the criteria of each group
     
  11. scriptkiddy

    scriptkiddy Junior Member

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    I don't think it's quite that simple, I've had dropped domains keep PR through the following PR update, I've also had domains where the PR went to 0.

    It used to be the case that there were many domains with toolbar PR dropping every day , however nowadays the PR for most domains goes to 0 before the domain drops, and the results from a link: search disappear.

    However, old links are still there, if even if they don't show in a link: search, which means that dropped domains can get spidered and re-indexed very quickly, and if a dropped domain has authority backlinks the domain can get authority quickly.