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How the heck should I price out SEO to a client????

Discussion in 'Black Hat SEO' started by ThopHayt, Oct 1, 2011.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    As a few of you may know I've recently had a client jump into my lap and ask about seo service from me. Problem is I am a web designer by trade and only do seo for myself and maybe a friend or client... so I have NO idea how to go about pricing for it or pitching the price to the client.

    What is a normal range that people charge clients for seo, and since there may be price negotiation should I start by asking high and then let him beat me down to a lower number? I live in a fairly mid-sized US city, what is the going rate in the US?

    Thx again guys. :hmmmm:
     
  2. Kickflip

    Kickflip BANNED BANNED

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    Just take the lowest amount that you are willing to accept. Now take the highest amount that you think he would possibly pay. Meet him in the middle and you should have a fair offer to present him.
     
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  3. theindiaphile

    theindiaphile Senior Member

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    Call three reputable SEO providers in your local area and pretend to be a customer. Get a quote. Price yourself accordingly!
     
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  4. Kickflip

    Kickflip BANNED BANNED

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    Most SEO providers just price based on what the person can afford to pay. SEO pricing works like this:

    Offer multiple packages:
    Low Priced - Do virtually no work, the person either doesn't care and just assumes you are doing a good job, or asks why the aren't getting better results and you upsell them.
    Medium Priced - Do decent work, the person asks for reports, checks your work, pretty savvy person. No results and they will cancel.
    High Priced - People with too much money.

    The ranges are $99 to $299 per month for first level. $299 to $599 per month for second level. $599 to $1,999 per month for 3rd level.

    An SEO provider giving you a quote over the phone is just going to quote you whatever they think they can sell you on, and usually set you up for an upsell.

    Listen, if you can get a guy to pay $5,000 per month to build some comment backlinks, then your price is $5,000 per month. If the guy seems like he will only pay $100 per month, then your price is $100 per month (if you will accept that low, if you wont accept that, then your final price is the lowest you will accept.)

    Do not base it on what other people are charging. Base it on what you will accept, and what you believe he will pay.
     
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  5. john klyne

    john klyne Newbie

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    "I can guarantee you'll be on the first page of google for your site when you type XYZ!"

    ..client...."Uhhhmmmm is that good?"

    "YES!!! It means more visitors to your site and more sales!"

    ...client....."okay does this cost a lot of money?"

    "What does an average sale make you in profit?...10$? 50? 100? 1000?......all we ask for is 50% of that amount"...on a monthly basis for a min of 12 months...you'll get x% MORE sales and make a profit EVEN after you pay us our fee monthly"...

    client...okay sure I'll pay 500$ a month..



    ----
    It's simple...contact client...(unknowing construction company)....tell them you'll increase site views which can increase sales....ask them how much profit they get an average sale...and contract them to paying you a percentage of that sale on a monthly basis regardless if they do or don't get sales...you sell site views...not sales.

    It's harder then it looks on paper....but that does mean within about 3 hours you'll make 1-500 USD a month per client you get....choose a market that knows nothing "construction companies...law firms....doctors offices..and so on"

    choose clients with money....doctors/lawyers...and have FUN!
     
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  6. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Awesome responses guys, thanks. +thx'd
     
  7. TheNetworkBlast

    TheNetworkBlast Regular Member

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    Uh, I'd base it on your skills/time. If you price somebody that pays $300, but you could've made $800 for the same results, it'll be an $800 headache in the end anyway. I thought by giving a guy a "discount" he'd understand he was only getting that amount of work within the package I specified, but it wound up still being a $x,xxx headache when he only paid $xxx. But I'd price what you think you're worth plus your time.
     
  8. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    That is true with many things, when you give people a discount on a service they RARELY realize that you are being nice to them and continue to poke you as if you're overcharging them. In web design I cut these clients loose and hand them their walking papers.
     
  9. brkseven

    brkseven Regular Member

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    The easiest way is to figure out how many hours of work you'll have to put in and figure it out by hourly price.
     
  10. Manny

    Manny Registered Member

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    I would definitely go with the highest price you can get away with. Less stress.
     
  11. asiriusthoth

    asiriusthoth Jr. VIP Jr. VIP Premium Member

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    It's actually quite simple....

    #1 Find out how much it will cost you. Either doing it yourself, or outsourcing
    #2 Take that number and multiply by 2, 3, 4, 5, or 6 times.

    If it costs you $190 for time and resources, don't be afraid to charge $540. Your time is worth money. It's expensive to have knowledge :)
     
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  12. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    This thread was posted in 2011...
     
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