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How the big companies test a market

Discussion in 'Business & Tax Advice' started by Qingong, Feb 20, 2014.

  1. Qingong

    Qingong Newbie

    Joined:
    Feb 16, 2013
    Messages:
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    Occupation:
    Sales Manager
    Location:
    Mexico and China mostly
    Hello
    How the big companies know when to invest large sums of money in the launch of a product?
    Does anyone know a book or guide that illustrate the path they follow?
    Besides spending some money on ads for a landing page where I will try to bait people in to giving their emails in exchange of the good old newsletter along with a discount coupon once the item arrives to our store (I don't have the product yet)
    How can I make my ad more compelling to throw a close estimate of the people that may actually buy ?