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How targeted is..

Discussion in 'Adwords' started by homenet, Sep 27, 2010.

  1. homenet

    homenet Power Member

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    Let's say I've found some cheap clicks on adwords, from a buyers point of view would the 'keyword' be worth bidding on or just 'keyword review'.

    Example: lets say im selling an iron, the Russell Hobbs 14995 Steamglide.

    Would it be worth bidding on:

    Russell Hobbs 14995 Steamglide

    as well as :

    Russell Hobbs 14995 Steamglide review.

    Or is the first one not going to be profitable and just for people who are after information on it?

    Thanks!
     
  2. dayomoto

    dayomoto Junior Member

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    i would say both because the visitors will be clicking only if they are interested in buying, so you could include in your ad to buy the "keyword"
     
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  3. ozzke

    ozzke Regular Member

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    I would also go for both, with a nice call to action (special promotion price if you buy it now? ;) )
    Of course it always depends on what you're selling, but generally speaking both will work.
     
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  4. homenet

    homenet Power Member

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    Thanks for the replies! :)
     
  5. Gradimir Stankovic

    Gradimir Stankovic Power Member

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    Potential buyers look for reviews of other buyers too, so it's definitely worth bidding.